CRM Manager - B2B Working for my client based in White City Full time hours 35 hours per week. Hybrid 3 days in the office and 2 days working from home. You will · Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT. · Create data led. dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives. · Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments. · Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates. · Help to build CRM best practise tool-kits to cascade and share cross-market with Zone/Global support. · Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets. · Be the UKI champion on SFMC, exploring and leveraging new tech capabilities to advance the direct channel deliverables (email & SMS). · Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we legally watertight You have · Experience in Sales Force Marketing Cloud (SFMC) designing campaigns. · Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking. · A strong understanding of CRM principles and best practise, customer lifecycle management and experience with CRM platforms and tools. · A data orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations. · Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value. · Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results. · Strategic and commercial, capable of critical thinking and creative problem solving. · High organisation skills and process orientation. · An excellent understanding of consent and preference data capture and Data Protection Legislation Sale Force Marketing Cloud (SFMC) experience is a must, so please demonstrate this experience on your CV. Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer. By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser https://www.adecco.co.uk/candidate-privacy