Key accountabilities:
Responsibility for income generation, raising awareness and promotion of the BASIS brand, in addition to overseeing public affairs. Key accountabilities include:
• Development of BASIS Registration Ltd.'s commercialisation strategy and translation into an operational and commercial delivery plan
• To champion and lead the ongoing development of effective marketing and communications strategies for BASIS to promote products, services and events, and enhance the BASIS brand
• Successfully implement the scoping and use of a CRM in the commercial, marketing and public affairs team to guide promotional efforts and improve sales, with a key focus on the corporate website
• To inform the Board of Trustees in relation to commercial, marketing and public affairs
• Accountable for reporting regularly and accurately on activities and project progress and ensuring the development of commercial projects are within timescales, budget and standards
• Lead, coach and motivate a high-functioning commercial, marketing and public affairs team by developing their skills and capabilities
• To advise and assist colleagues in relation to commercial partnerships, marketing, communications and stakeholder engagement
• Actively contribute towards and promote the Company Values
Key responsibilities:
Overarching
• As a member of the Senior Leadership Team (SLT), contribute to the strategic direction and values of the organisation
• Achieve the strategy and goals set out in line with site and business unit objectives
• Provide strong day-to-day leadership presence, cultivating the values of BASIS and instilling a can-do culture
• Suggest and implement new ideas and processes which increase efficiencies and levels of productivity
• To lead and develop the Commercial, Marketing and Public Affairs team; empower them to provide input and suggestions, which lead to continuous improvement and development, promoting a customer first culture
• Managing budgets, targets / outcomes, financial planning and ensuring financial growth diversification and sustainability; monitoring income and expenditure related to commercial ventures; working closely with the Head of Finance to optimise financial performance, targets and outcomes.
• Attend external events and fully represent the Company's interests
• Report department performance weekly using appropriate platforms
• Formally communicate with the SLT and your team weekly to feedback team performance
• Responsible for the departments H&S and people (HR) agenda including conducting regular 121's, promoting ownership, collaboration and growing trust within the department
• Drive continued usage & systems knowledge within your team
• Ensure teamwork within the sites policies and procedures by promotion and leading by example
• Conduct investigations and disciplinary hearings where required to, following Company procedures
Business Development & Revenue Generation
• Refine the commercial strategy for BASIS, including pricing structures, market mapping, identifying target partners with an understanding of market and industry trends
• Oversee research and market analysis to identify new business opportunities, partnerships and revenue streams, identifying and developing new opportunities for growth, including new products and services
• Developing and implementing strategies to enhance income through commercial activities such as development of training products, selling of services and corporate partnerships.
• Development of outcomes of allocated revenue targets as per annual business plan; and development and management of a sales pipeline
• Develop and manage plans for current and future partners, developing processes for lead generation and account management to recruit, build and manage relationships with new/prospective companies
• Lead the development of bespoke proposals, high quality impact/progress reports and any other engagement collateral/material
• Overseeing projects related to revenue-generating initiatives
• Measuring the success and impact of commercial initiatives
Marketing and Branding
• Promoting products, services and events, and enhancing the BASIS brand through effective marketing and communication strategies.
• Working with the Head of Operations and the Head of Digital to deliver member/customer journey improvements online leading to increased conversion, retention and renewal
• Develop and deliver the strategy and roadmap for the corporate website
• Reporting outcomes to SLT, board and stakeholders.
• Create, develop and implement a fully-integrated marketing strategy: the operational marketing plan and the internal and external marketing strategy (to all key stakeholder audiences), including BASIS social media channels
• Overseeing multiple campaigns and campaign deliverables ensuring advertising campaigns are launched, monitored and evaluated
• Oversee the internal and external use of branding guidelines - ensuring consistency in the look and feel of all collateral materials, events and campaigns - protecting BASIS's corporate identity and positioning
• Monitor the effectiveness of all marketing initiatives and activities, providing ROI and engagement measurements
Stakeholder Engagement
• Building and maintaining relationships with external partners, suppliers and sponsors.
• Oversee Public Affairs including engagement with policy-makers and wider industry.
• Engage with internal and external stakeholders to identify all new business opportunities and align commercial activities with the overall goals of BASIS.
Key performance indicators:
• Provision of meaningful data, metrics and insight to demonstrate value added
• Quality and delivery of annual PDR's and 121's
• Revenue generation and audience engagement
• Other operational KPI's as measured by the business
• No non-conformances in any external or internal audit
• Well organised, good planning skills and bags of enthusiasm
• Accountability for hitting deadlines and a positive attitude
Communication:
• Actively communicate and seek feedback from colleagues and customers
• Communicate daily and weekly delivery performance levels to your team
• Play a participative part in Senior Leadership Team (SLT) and local team briefs
• Be fully conversant in and promote BASIS vision, values and behaviours
• Be proactive in the provision of feedback and the delivery of ideas to develop and improve solutions relating to your department
Personal Development / Growing Our Own:
• Imagination and a creative approach to thinking about what can be achieved
• Actively engage in personal development initiatives and training as required
• Be prepared to multi-skill in line with business needs and ensure level of experience and expertise is maintained at required levels
• Lead and coach your team, ensuring that individuals are developed, and business objectives are clearly communicated
• Manage the continuous development of your direct reports and wider team to ensure a succession planning culture
• Fully engage in your own annual objective setting process and ensure annual objectives are mapped out for your direct reports, measured, evaluated and discussed in line with Company standards via PDR's and 121's
• Long-term succession planning to reduce business risk, nurturing key skills in areas that are more difficult to replace
• Actively work to reduce recruitment costs by retaining skills and reducing staff turnover
Person specification
• Strong commercial acumen with clear and demonstrable experience of securing financial support from partners and building partnerships, in either a charity or commercial environment.
• Experienced in the use of data and insight to inform business planning and decision making.
• Management of high-functioning teams and influencing of stakeholders.
• Experience of agriculture and the wider land-based sectors.
• Degree level education, or equivalent experience in a commercial and marketing role.
• Desirable - higher degree level qualification/Business related qualification/Projectmanagement qualification.
• Approachable, strong attention to detail, positive, can-do attitude, strong leadership skills, team player, proactive, customer focussed.
• High level of computer literacy.
• Excellent numeracy, analytical and negotiation skills, with strong command of written English, and the ability to proofread content.
Additional Responsibilities / Skills
Finance
• Manage expenses in accordance with Company Expense Policy
• Manage spend in accordance with the charities budget and deliver a positive return on any investments made
• Manage Company resources to ensure that cost controls are maintained
Health and Safety and Wellbeing
• Play a pivotal role in observing Company health, safety and wellbeing rules
• Take all reasonable steps to promote health, safety and wellbeing at work
Security and data protection
• Assist the business in ensuring that Company image is maintained
• Make no reference to the Company, business, clients. click apply for full job details