* Join an established Digital Marketing Team in Liverpool
* Hybrid Working - 2 days working from home
About Our Client
This firm of chartered accountants in Liverpool offers a wide range of services in the UK and internationally. With a marketing function of 20+ members, you will be joining a highly experienced team.
Job Description
The Senior Digital Marketing Executive role will involve:
Campaign Execution & Support
* Support the Senior Digital Marketing Manager in executing both paid and organic campaigns, ensuring they achieve their objectives.
* Develop and manage campaign assets, meeting deadlines and adhering to brand guidelines.
* Analyze campaign data to generate actionable insights that drive performance improvements.
* Provide regular updates and reports to align campaign efforts with business goals.
Design & Multimedia:
* Create visually appealing social media assets using tools such as Canva, InDesign, and video editing software.
* Ensure all digital content maintains the brand's visual identity and remains on-trend and consistent.
Content and Website Management
* Assist with daily tasks related to digital team activities and implement new website features as needed.
* Utilize content management systems (CMS) to upload and manage website content effectively.
Creative Campaign Development
* Bring creativity and originality to digital marketing campaigns, ensuring they are engaging and align with the company's values and innovative mindset.
* Participate in campaign planning sessions while staying informed about the latest trends in digital marketing.
* Collaborate with digital and marketing teams to create cohesive campaigns that enhance the company's social media presence and messaging.
Social Media Management
* Create, schedule, and post engaging content across various social media platforms to maintain an active and dynamic social media calendar.
* Manage day-to-day social media activities, including fostering audience engagement, addressing inquiries, and encouraging meaningful interactions.
* Develop and refine social media copy to ensure it is consistent with the company's tone of voice and brand identity.
The Successful Applicant
A successful Senior Digital Marketing Executive will have the below experience:
* Minimum of 3 years' experience in a digital marketing role.
* Strong stakeholder management skills.
* Proficiency with social media scheduling, monitoring, and analytics tools.
* Advanced skills in design and multimedia tools such as Canva, InDesign, and ideally video editing software.
* Exceptional organizational skills with the ability to handle multiple projects and meet deadlines effectively.
* Creative mindset with a talent for generating innovative ideas that align with brand objectives.
* A driving license with access to a car - for purposes of business travel when required.
What's on Offer
On offer for the successful Senior Digital Marketing Executive:
* A competitive salary in the range of £32,000 - £35,000
* A hybrid working model - 2 days working from home.
* 33 days holiday (inc. bank holidays) with buy / sell holiday option
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