Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you'll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
As the Product Copywriter, you will contribute to our ever-evolving digital content while embracing cutting-edge technologies, including AI, to deliver engaging, on-brand product descriptions and editorial content.
What You'll Get
The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first.
Some of our benefits are:
* 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
* Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
* Primark Perks - Discounts with some local partner businesses to our offices.
What You'll Do:
In your role, you'll collaborate with different people across various skill sets. Here's a flavour of your day-to-day:
* Write engaging and accurate product descriptions that align with our brand's tone of voice and customer needs.
* Leverage AI tools to support and streamline the content creation process, from generating ideas to editing and optimisation.
* Collaborate with the wider Marketing, Buying, and Creative teams to ensure consistency and alignment across all digital touchpoints.
* Optimise content for SEO to attract traffic and improve user experience on Primark.com.
* Ensure all product content is accurate, high-quality, and reflects the latest fashion trends.
What You'll Bring:
Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
* Great writing and editing skills that adapt to the brand's voice.
* An innovative approach to integrating AI tools into your workflow to boost creativity and efficiency.
* Experience in creating product copy, especially in the fashion or e-commerce sector.
* Familiarity with content optimisation for SEO.
* Experience working with CMS platforms.
Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of diverse, passionate, and talented individuals where you'll truly belong, collaborating on projects that will shape the future of our industry. If you're excited about this role but don't meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team can determine where your skills may fit in at Primark.
Apply to be part of our future and we'll help you develop yours.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
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