E-commerce Analytics Lead
Position Summary
Why join our team?
Samsung UK has high aspirations for its Direct to Consumer (DTC) department and is committed to investing in DTC to drive total Samsung UK growth. This role sits within the centralized Data team, which is at the heart of the DTC department. The Data team plays a crucial role to ensure DTC is making data-driven decisions wherever possible, spanning Commercial, Website, and Marketing teams. The Data team has matured significantly in recent years and is now seeking an E-commerce Analytics Lead who will use their experience to advise, challenge, and help our business grow.
Your key responsibilities
With support from 2 internal commercial analysts and an agency team of 10, this role takes responsibility for:
Data driven decision-making:
* Act as the data champion and a strong data representative across the DTC team. Use analysis, along with domain expertise, to collaborate with your peers and persuade leaders to take actions, which will enable business growth.
* Build relationships across the DTC team and develop a clear view of current business priorities and challenges.
* Lead matrix team to identify areas of opportunity, along with recommendations, and proactively engage across DTC to unlock this identified opportunity.
* Collaborate closely with your peers (Commercial Leads, Marketing Leads, and Website Leads) to plan, execute, learn, and challenge.
* Use your team to champion self-serve data practices across the DTC team, providing coaching and education where appropriate.
Analytics capability:
Accountable for all of DTC’s analytical tools and performance reporting, enabling accurate and reliable data across our infrastructure. Own the roadmap of delivery and ensure there is a data development plan, which continues to improve our data maturity.
* Define an approach and roadmap, which will continue to improve our e-commerce data capabilities and our ability to identify commercial growth opportunities.
* Ensure this approach is aligned with your peer’s priorities and is complementary to DTC’s business strategy.
* Effectively communicate your plan and the benefits this will bring to DTC, along with regular progress updates.
Commercial + UX analytics:
* Lead 2 internal commercial analysts and agency analytics team to ensure self-serve dashboard tool (Looker) and all appropriate reports fit business requirements.
* Lead on insight generation which is clear, concise and can be used to drive action across DTC.
* Actively participate in DTC trading, campaign, and strategy cadence. Use insight and expertise to contribute to decision making.
Data solutions:
* Lead agency data solutions team to ensure data infrastructure (GCP) and dashboard solution (Looker) is maintained and developed.
* Ensure our Google Analytics and Adobe Analytics implementations are functioning as required, by acting as a liaison to our Global technical team.
* No hands-on GCP or implementation experience is required. However, you must be able to work collaboratively with the agency team to manage the roadmap and help problem solve where required.
Agency management:
Responsible for the relationship and output of our analytics agency. Collaborate with the agency team to ensure you meet all business requirements. Create and own the partnership plan, to help deliver against your analytics roadmap.
* Build brilliant ways of working so that the agency team operates as part of our internal team and is set up for success.
* Develop and own a partnership plan that continues to improve our capabilities and delivers against multi-year strategic objectives.
* Work with internal analysts and agency team to strategize, prioritize and deliver against: short and long-term objectives; insight generation; and reporting requirements.
Your key people management responsibilities
* Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
* Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on-the-job learning opportunities.
* Role model inclusion for your team to build trust and psychological safety.
* Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.
* To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.
Skills and Qualifications
What we need for this role
This role requires someone with demonstrable experience in Analytics and Insights, as well as previous experience working with digital analytics tools. We are looking for someone who feels comfortable leading a team and isn’t afraid to share their opinion.
They should be happy to problem solve, form recommendations and use their expertise to persuade stakeholders with differing levels of analytical understanding.
Essential Hard Skills:
* Extensive Web Analytics Experience, working with both Adobe and Google solutions.
* Confident in translating data to draw conclusions and recommendations, with a clear narrative.
* Experience in using and managing implementation of Data Visualization tools (e.g. Looker) and Data Warehousing tools (e.g. GCP).
* Knowledge of the e-commerce landscape and likely future opportunities & challenges.
Essential Soft Skills:
* Willing to challenge peers and leaders through questioning, prioritization and planning.
* An ability to lead a team, working on multiple projects for multiple partners at the same time.
* Able to translate business priorities into a complementary analytics roadmap.
What does success look like?
* Developed cross-functional relationships and ways of working.
* Activate participant and challenging voice in weekly trading cadence.
* Clear team and agency roadmap, which has been aligned and communicated across DTC.
* Team set up for success and delivering effectively.
Benefits of working here at Samsung include:
* Hybrid working (3 days office & 2 days at home).
* Bonus Scheme.
* Pension contribution.
* 3 x volunteering days each year.
* Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
* Access to staff sales discounts on a wide range of Samsung products.
* Access to discount shopping portal.
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We create the future by fostering a diverse culture to drive sustainable growth.
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