Brands, Marketing and Audiences Fixed Term - Full Time London, GB, W1A 1AA BBC PUBLIC SERVICE B'CAST Job Closing Date: 09/10/2024
THE ROLE
Package Description
Ref: 18514
Band: C
Contract type: 6-month attachment/fixed term contract
Location: This is a London-based role - Maida Vale Studios, W9 or London Broadcasting House, W1 (Hybrid working: The successful candidate must be able to work on-site at our London offices and/or at London-based events at least 3 days per week.
Salary: £27,500 - £37,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Weâre happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
* Excellent career progression â the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
* Unrivalled training and development opportunities â our in-house Academy hosts a wide range of internal and external courses and certification.
* Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.
If you need to discuss adjustments or access requirements for the interview process please contact reasonable.adjustments@bbc.co.uk. For any general queries, please contact: bbchr@bbc.co.uk.
Job Introduction
The BBC London Orchestras (the BBC Concert Orchestra and the BBC Symphony Orchestra & Chorus) perform a thrillingly varied range of music in the UKâs finest live music venues, from the Barbican and Southbank Centres to the BBC Proms in the Royal Albert Hall, on the BBCâs radio stations, on BBC TV, BBC Sounds and BBC iPlayer.
We are looking for a Marketing Executive to join the Marketing Team working across these groups. Youâll be joining a dedicated team of people who love music and are committed to sharing our groupsâ outstanding performances with wide and diverse audiences.
Working with such a broad range of groups means our team might be working on a project with top pop talent with the BBC Concert Orchestra for Radio 2 or on Radio 3âs Friday Night is Music Nightâs concerts and broadcasts, or music at the heart of the classical repertoire and exciting new commissions and projects with the BBC Symphony Orchestra. You might be working on events at the Barbican, at the Southbank Centre, at Alexandra Palace or Hackney Empire or Nottingham Royal Concert Hall and working to engage a wide range of audiences.
The role will give you the opportunity to play a key role in devising and implementing marketing campaigns, making and sharing dynamic content on our digital and social platforms to sell tickets and bring new audiences to our live events and build our online presence.
Main Responsibilities
* To work to the Marketing Manager, BBC London Orchestras, in devising and implementing audience development and marketing campaigns
* To create and maintain a dynamic digital presence for the groups through platforms including websites and social media.
* To identify new markets for on and offline marketing, promotion and press campaigns to increase ticket sales bringing income to the BBC and brand awareness.
* To raise the profile of the BBC London Orchestras and promote their individual bands.
* To work with the BBCâs media agency on developing season-wide campaigns with the wider team, then creating and providing content as required and ensuring that deadlines are met
* Keep our websites up-to-date and engaging
* Attend our concerts and events, representing the event on social media, engaging with press, guests and audience, managing professional photography and sending images to press
* Liaise and support marketing initiatives as part of our engagements strategy and supply publicity information to venues for out-of-London performances
* Ensuring that our paid and free concerts are set up and put on sale and managing the BBC Symphony Orchestraâs concerts within the Student Pulse scheme
Are you the right candidate?
We are looking for someone who can:
* Bring a creative, imaginative and innovative approach to reaching a wide range of audiences
* Devise and implement multi-media marketing campaigns incorporating social media and dynamic digital content to build audiences for and sell tickets to our events
* Come up with ideas and turn them into good creative briefs.
* Generate creative ways to grow and diversify our audiences with engaging content for social media
* Demonstrate a passion for live events and knowledge of a broad range of music including orchestral music.
* Demonstrate attention to detail and accuracy.
* Edit video and images
* Ensure that editorial content meets audience needs, supports our brand values and is consistent with agreed editorial style
* Establish great working relationships with marketing, social media and production teams across the BBC and at our host venues to broaden our engagement and audiences
* Use reporting tools and systems to measure our activity in order to report to internal stakeholders and inform our future activity.
* Has experience of audience research and experience of using this to support the overall marketing strategy.
* Work within set budgets and record expenditure
* Work flexibly land with self-motivation
* Work under pressure and be happy to work on a wide variety of tasks within deadlines.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We donât focus simply on what we do â we also care how we do it. Our values and the way we behave are important to us. Please make sure youâve read about our values and behaviours here.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC â whether thatâs to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.