Head of Digital Marketing Liverpool (Hybrid working) Bellrock Technologies is a fast-growing SaaS company revolutionizing the IWMS/CAFM space. Our platform is designed to transform facilities and workplace management, bringing automation, efficiency, and intelligence to organisations across both the public and private sectors. With significant investment in marketing, we are scaling rapidly to establish our brand as the market leader. This is an opportunity to lead a high-impact digital strategy with the budget and backing to drive serious results. We are seeking a Head of Digital Marketing to spearhead our Account-Based Marketing (ABM) strategy and take ownership of our digital growth. This role requires a strategic leader who will drive a data-driven marketing approach that increases brand awareness, enhances lead generation, and accelerates our expansion into the private sector. You will work closely with key stakeholders across sales, CRM, content, and design teams, while also managing external agencies to ensure maximum ROI across all digital channels. Additionally, you will play a key role in shaping our digital transformation initiatives, brand strategy, and marketing automation capabilities. Key Responsibilities: Strategic Leadership & Digital Transformation Develop and implement digital transformation initiatives to enhance customer acquisition and retention. Collaborate with the Head of CRM, sales, and marketing teams to introduce new digital marketing technologies and best practices. SEO, PPC & Paid Media Own and drive our SEO strategy, ensuring improved rankings across key industry search terms. Develop a data-driven PPC and paid media strategy, optimising Google Ads, Bing Ads, LinkedIn Ads, other social channels and programmatic advertising for maximum ROI. Implement sophisticated remarketing and retargeting strategies across web, email, and social media platforms. Drive leads into the website, and increase brand awareness of our products, with ability to move at speed from a standing start. Digital Channel & Content Strategy Oversee website development, hosting, and CRM integration, ensuring optimal user experience and lead conversion. Influencer and steer content strategy in collaboration with the wider Marketing Team, supporting inbound lead generation and ABM campaigns. Define and execute (with the wider Marketing Team) a multi-channel digital marketing approach, including social media, email marketing, and LinkedIn engagement, as part of a ABM strategy. Analytics & Performance Optimisation Establish closed-loop analytics with sales and CRM teams to track ROI, conversion rates, and campaign performance. Utilise data-driven insights to refine digital campaigns, optimise budget allocation, and maximise lead generation. Conduct competitor and industry research to ensure Bellrock stays ahead in digital marketing innovation. Manage and hold external digital agencies accountable for performance and strategic alignment. Skills & experience: Proven experience leading digital marketing in a fast-growing B2B SaaS company, or supporting them in an agency environment. Expertise in SEO, PPC, and paid media with a track record of delivering significant improvements in rankings and conversions. Strong experience in Account-Based Marketing (ABM), particularly in enterprise sales environments. Hands-on experience with marketing automation tools (HubSpot preferred) and CRM systems. Deep knowledge of website management, social media marketing (especially LinkedIn), and content marketing. Strong analytical skills with the ability to interpret data, optimise campaigns, and present insights to senior stakeholders. Excellent communication and stakeholder management skills, capable of working with leadership, sales, and external agencies. Working arrangements We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work from the Liverpool office 2-3 days per week and the rest from home. What can we offer you? Upon joining Bellrock, you can expect a comprehensive benefits package including: 25 days annual leave plus bank holidays 1 additional day as a thank you (enjoy it, it s on us) Salary exchange pension scheme Life cover Paid sick leave Health Assured employee assistance and wellness program Enhanced maternity, paternity and adoption leave Salary sacrifice schemes: Cycle to work Holiday purchase scheme of additional 5 days per year Offers and discount scheme designed to save money on everyday shopping and essentials Healthcare Cashplan MotorSave Scheme Refer a friend Liftshare Virtual GP Why Bellrock? Our people are our passion, so we re all about helping them to achieve their ambitions. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you re ready to start your career journey with Bellrock we re ready to welcome you. It s a great place to be. We would like to attract talent from all corners of the world for this role. Or commitment is to an equitable recruitment process so feel free to apply in any way that suits you. We are looking for the right person, not necessarily just the right person for this role Apply today.