Job Summary
Reporting to the Commercial Director, you will be responsible for product planning, delivery, and market research throughout the product lifecycle.
You will develop a vision and roadmap for the products, aligned to business goals and market requirements based on input from internal stakeholders, customers, market research, trade associations attendance (legislative & standards), and your own industry insight.
Having identified product development or improvement projects, you will work closely with Development/Engineering, Marketing, and Sales to deliver products to market that align with this vision, meeting market needs and delivering to a consistently high-quality standard.
This position is full-time office-based, working Monday to Friday 8:30 am to 5 pm in Aylesford.
Duties
* You will develop a forecast for the product based on input from marketing, sales, market analysis, and your own experience, and manage its delivery.
* Define the product strategy and roadmap.
* Manage the product throughout its lifecycle from concept to end-of-life.
* Be the recognized expert in the business on the product, the market, relevant technology, and the competition.
* Write the business case for new product investments and gain internal approval.
* Write Market Requirements documents for product requirements, including costs and selling prices, accounting for varying price strategies based on route to market.
* Working with the marketing manager, propose a product marketing plan and budget and then deliver against it.
* Develop core positioning and messaging for the products, coordinating with the marketing manager to provide data on product positioning, competitor analysis, and market trends to guide the campaigns.
* Perform product demos to customers and develop internal training for staff development and technical/sales training & support relationship building with key clients.
* Monitor, report, and make proposals to improve product performance.
* Identify and support sales channels.
* Develop route-to-market strategies with key stakeholders to support targeted product growth strategies.
* Promote the product to sales teams through sales training sessions, webinars, newsletters, and other mechanisms.
* Develop and deliver training to technical sales support and the sales team.
* Co-ordinate with development and marketing on projects to deliver to plan.
* Collate feedback from sales and customers and feedback into product roadmaps.
* Represent the voice of the customer in senior-level meetings.
* Using business intelligence and market conditions, deliver a regular (e.g., monthly) volume, revenue, and profit forecasts.
Knowledge, Experience, and Qualifications
* Educated to degree standard or similar in engineering or equivalent.
* 3+ years relevant product management experience from within a transferable role, preferably within the HVAC industry.
* Demonstrable understanding of product engineering and management principles.
* Experience in marketing data analytics and tools.
* Proven negotiation and networking skills.
* Excellent interpersonal skills able to represent the company at all levels.
* Must possess good analytical and problem-solving skills with a methodical approach to achieving results.
* High attention to detail with excellent organizational and record-keeping skills.
* Excellent verbal and written communication skills, with the ability to convey technical information to a range of audiences.
* Very proficient in Microsoft Office packages.
* Proven ability to work competently both on own initiative and as part of a team.
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.
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