Are you ready to lead social media strategy at one of the UK's most iconic wellness brands? Holland & Barrett is on the hunt for a passionate Senior Social Media Manager on a 12-month fixed-term contract. You'll be at the heart of shaping and executing our social media vision, driving both organic and paid strategies across platforms to expand our community and elevate brand awareness.
The Role:
In this role, you'll oversee the social media team and key agency partnerships, ensuring the best results while constantly evolving and innovating. If you're a dynamic social media leader who excels in strategy, content creation, data analysis, and influencer partnerships, this role is tailor-made for you!
Key Responsibilities:
* Lead and inspire a small, skilled team of social media professionals.
* Develop and execute a comprehensive social media strategy that aligns with broader marketing initiatives and brand objectives.
* Manage and brief external agencies for paid social, influencer partnerships, and content creation.
* Analyse performance metrics, set benchmarks, and provide optimisation recommendations.
* Oversee social commerce strategy, focusing on platforms like TikTok Shop to drive revenue and engagement.
* Ensure the integration of social media activities into wider marketing campaigns, working closely with Marketing, PR, and Commercial teams.
* Manage social budgets and demonstrate positive ROIs on all paid social investments.
Location: This is a hybrid role that requires 2 days in the office – one day working from our Nuneaton office and either Nuneaton or London on the 2nd in-office working day.
The Person:
* Proven track record in social media strategy and execution across platforms like Instagram, TikTok, X (formerly Twitter), and Facebook.
* Experience managing paid social media campaigns and influencer partnerships.
* Strong leadership skills with a history of managing and developing high-performing teams.
* Proactive, able to identify growth opportunities and implement test-and-learn approaches.
* A confident communicator, comfortable with presenting to senior stakeholders and working across departments.
* Highly organised with the ability to meet deadlines and manage budgets effectively.
Ready to Apply? If you're excited about leading social media strategy at Holland & Barrett, apply now and let's grow together!
What we offer:
Our Benefits for this role include, but are not limited to:
* H&B Employee Discount - 25%
* Bonus
* Pension company contribution
* 33 Days Holiday per year (Inclusive of bank holidays)
* Private Medical Care
* Exclusive benefits, free advice and savings from a range of retailers and providers
* Electric Car Scheme
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
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