PenCarrie, one of the leading B2B clothing and accessory distributors, is seeking a Commercial Director to spearhead their evolution into a fully digitally enabled e-commerce distributor. With nearly 35 years of profitable success, and a reputation for excellence, this is an opportunity to be part of the Executive Committee, driving the commercial, sales, product, marketing, and digital strategy.
Role: Commercial Director
Location: Willand, Devon (Hybrid – 3 days on-site, and regular UK-wide travel expected)
Reporting to: CEO
Team: c.60
Your Key Responsibilities:
* Lead the Digital & Commercial Strategy – Define long-term goals, enhance the digital capabilities, and optimise the e-commerce performance
* Inspire & Lead Teams – Develop and mentor a high-performing team across sales, marketing, digital and product
* Drive Sales & Growth – Expand market opportunities for both customer and product, build strong customer relationships, and maximise revenue
* Enhance Customer Experience – Utilise data-driven insights to refine customer journeys and engagement strategies
* Build strong supplier relationships and drive new product growth opportunities
* Optimise Operations & Financials – Collaborate with the CEO & FD to balance growth and cost control
Candidate Specification:
* Proven leadership experience in commercial strategy, e-commerce, and digital transformation
* A strong track record in driving revenue growth and customer engagement
* A data-driven mindset with an ability to turn insights into action
* Exceptional communication & negotiation skills
* A collaborative leader who thrives in a fast-paced, customer-focused environment
Interested?
If you’re excited about driving growth, innovation, and digital excellence, we’d love to hear from you. Interested candidates should submit their CV via the link provided on the job advert. After submitting your application, the team at Norman Broadbent will review your CV, and if your experience and qualifications match our needs, we will contact you to schedule in an introductory conversation. At that point we will be able to provide a more detailed job description.