An exciting opportunity has arisen for an enthusiastic and driven Head of Digital Marketing to join a leading industrial manufacturing company in West Bromwich. This role offers the chance to showcase your marketing expertise and leadership skills within a challenging yet rewarding environment. Client Details The employer is a large organisation in the industrial manufacturing industry. Known for its innovative solutions and commitment to quality, the company has a strong presence in the UK and a growing international footprint. Description Lead and manage the digital marketing team Create and execute strategic digital marketing plans Track and analyse digital marketing campaigns Optimise SEO and SEM strategies for maximum visibility and ranking in major search engines Manage social media presence and direct programs to improve social media reputation and recognition Develop and manage digital marketing budgets Collaborate with the sales team to enhance lead generation efforts Stay updated on emerging digital marketing trends and technologies Profile A successful Head of Digital Marketing should have: An educational background in Marketing, Business, or a related field Proven experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns Hands on experience within Magento and Wordpress Excellent knowledge of analytics platforms including GA4 Experience in optimising landing pages and user funnels Strong leadership skills with the ability to manage and inspire a team Excellent analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in digital marketing and measurement Job Offer Senior Head of Digital position Opportunity to work in a forward-thinking, innovative environment A chance to lead a dynamic team and contribute to the company's digital marketing strategies If you're looking for an opportunity to showcase your marketing expertise within a supportive and ambitious environment, this Head of Digital Marketing role could be the perfect fit for you. We encourage all interested candidates to apply.