The role:
The role of the Marketing and Digital Coordinator is to develop and deliver the marketing, PR and communications for Compton Verney House Charity, working to the Marketing and Audiences Manager and wider Marketing and Admissions team, and across all other teams with a particular focus on audiences and their behaviour.
The post holder will be digitally savvy, able to utilise platforms to extend reach, increase sales and attract visitors to the site. They will be responsible for social media marketing, content creation, website management and data use.
Their communication and written skills will be of a high standard, and as a team player, they will champion internal communications and the Compton Verney brand. They will work with local and regional press, and contractors and support the Marketing and Communications Manager with other external relationships
The Candidate:
1. Relevant marketing and communications experience, at least two years.
2. Experience of working in marketing campaign delivery and meeting targets/objectives.
3. Experience of working in an arts environment.
Skills & Knowledge
4. Good copywriting skills and an ability to adapt marketing and promotional copy for different audiences.
5. Excellent communication, interpersonal and organisational skills, and an ability to work well as part of a team.
6. An imaginative and proactive approach, able to inspire and see through ideas generated by their colleagues.
7. Strong ICT skills including website CMS and email marketing systems.
8. Knowledge of ticketing systems and previous experience of data management and reporting.
9. A good knowledge of press and media publications and platforms.
10. An understanding of GDPR and how it impacts marketing and communications.
11. Experience of digital marketing, SEO, analytics and social media.
12. Experience of design software (e.g. Adobe InDesign, Photoshop, Canva)
13. Previous experience of working with Dot Digital, Hootsuite Social Media management, WordPress and Artifax.
14. Previous experience of working with Spektrix (ticketing system).
Attributes & Competencies
15. Commitment to equality, diversity, access and inclusion.
16. Able to work on own initiative, assess priorities and manage a varied workload.
17. To be able to work confidently and autonomously, and to multi-task at a high level.
18. Imaginative and creative.
19. Confident and friendly disposition.
Responsibilities and Accountabilities (expected but not limited to):
Marketing and Communications
20. Support the Marketing and Communications Manager in the roll out of the marketing plans and strategy to deliver on time, to budget and using audience led data.
21. Collect data, monitor ROI and use audience data to inform and deliver campaigns.
22. Produce content for, and ensure effective on brand display of, promotional and directional materials around site.
Digital:
23. Manage all social media platforms to increase sales, overall reach, click-through rate and visitor numbers.
24. Ability to react and anticipate social media trends as related to external events and other cultural and creative activity.
25. Take photographs and produce videos for use on digital channels.
26. Develop and deliver a social media advertising strategy to deadline and on budget.
27. Proficient in the use of Adobe Design software or Canva to create digital content for use across multiple platforms.
Benefits:
28. Pension scheme of up to 6% basic salary
29. Staff Membership and Discount
30. Charity workers discounts i.e. gym memberships, shopping discount codes, insurance discounts
31. Holiday allowance up to 28 days relating to length of service.
32. Flexible working whenever possible
33. Access to a wellbeing portal, App and Employee assistance programme (EAP)
34. Free parking
35. Eyecare Vouchers
36. Life Assurance
37. Signed up to More than a Moment Pledge
38. Training and Development opportunities