NO RECRUITMENT AGENCIES Have you got serious passion for Paid Media and are you looking for a real opportunity to become a key part in the UK’s 1 integrated search agency? Then we seriously have the job for you. Key Responsibilities for the PPC Manager Develop and implement data-driven, impactful media strategies that align with client goals and drive measurable results Ensure our online marketing efforts have the highest possible return on investment (ROI) Control all client budgets and ensuring campaigns are pacing and delivering on KPIs. Maintain and monitor keyword bids, account daily and monthly budget caps, cost per conversion or ROAS, quality score and other account key metrics. Work with a Senior PPC Manager on the planning and strategy for all managed paid media campaigns Have fun and enjoy work every single day. Monitor competitor activities and take actions based on detailed analysis of the market share. Provide regular updates to clients, both written and verbally Ensure clients always receive monthly reports on time. Drive new customer acquisition. Monitoring tracking activity for all accounts Keyword, feed and placement optimisation, utilising data-led decision making as well as appropriate testing techniques (e.g., A/B or multivariate testing) Effectively identify performance trends and provide recommendations on how to improve performance Skill Requirements for the PPC Manager 3 years’ hands-on experience of running paid media campaigns, ideally agency side. Excellent analytical, organizational, project management and time management skills Highly analytical and KPI driven, structured thinker with strong attention to detail and proven ability to build scalable campaigns. Solid knowledge of the Google Ads, in particular Search, Performance Max and Shopping campaigns. Solid knowledge of Google Analytics and Google Tag Manager Ability to optimise an account in line with a target CPA or ROAS Strong understanding of manual and automated bid strategies, when to implement them and how to use them to drive the most value for client activity. Solid understanding of all relevant platform metrics Proficiency in MS Excel, PowerPoint and Word Experienced in keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing. Able to proficiently explain account performance internally and to both new and existing client. Desire to stay up to date with all industry developments. Key Attributes for the PPC Manager A self-motivated individual An outgoing, positive thinker, with consistent levels of evident enthusiasm High level of attention to detail Highly analytical and data driven. Flexible, versatile and ability to cope well in a high-pressure environment. Open, honest and direct. Comfortable in giving and receiving constructive feedback. Has high personal standards and promotes them in others. Passionate for learning and keeping up to date with latest PPC technology and techniques. Proactive and ‘can do’ attitude. A valued team member, upholding company values and professional integrity at all times. Nice To Haves for the PPC Manager Google Analytics, Google Ads and Microsoft Advertising up-to-date certifications Experience with a range of DSPs, including DoubleClick, Facebook Ads Manager and Amazon AAP Proficiency in managing multiple PPC accounts in a variety of different business verticals is a plus. Experience in planning strategy for creative display campaigns, including effective visuals and messaging. The ability to set up comprehensive website and conversion tracking. Understanding of good UX/UI in relation to improving landing page performance Wider understanding of popular digital marketing channels (e.g., SEO and social media marketing) and how they impact / interact with PPC. Experience TikTok and Amazon Ads.