LZA Regional Marketing Manager, Europe
Location: Hazelwood
The Role:
As the Regional Marketing Manager for Lubrizol Additives in Europe you are accountable for leading a team that is responsible for strengthening our Lubrizol brand equity, promoting our products and capabilities to stimulate demand, advancing our customer experience (including the digital experience), and delivering compelling communications that engage our external stakeholders.
In this role, you will work in partnership with the Vice President of Lubrizol Additives for Europe and the cross:functional additive regional business teams to align, create and execute the regional marketing plan in accordance with business goals and objectives.
Key to your success will be your ability to demonstrate leadership, communication, and influence in the development of marketing both with internal and external stakeholders. This role reports directly to the Director of Global Marketing LZA under Lubrizol's Marketing Communications Organization, supports all end:use businesses across Additives as well as select innovation growth platforms within Lubrizol's Innovation and Sustainable Solutions organization.
Responsibilities:
- Lead and develop a team of marketing managers with global product line, regional and customer marketing responsibilities. Ensure their efforts are prioritized in accordance with business priorities. Focus team development to build capabilities in digital marketing, financial acumen, generative AI for example.
- Lead the development, alignment and execution of the regional, customer and product line marketing plan. Key stakeholders are the functional team, VP (LZA Europe), strategic marketing, Director of LZA Global Marketing and executive leadership.
- Develop and manage the LZA Europe Marketing Budget in accordance with guidance set by finance and the strategic planning process.
- Ensure alignment of marketing plans with regional efforts through close collaboration with the global team members and business stakeholders with the goal of avoiding duplication of effort, leveraging best practices and collating global trends and metrics.
- In coordination with Marketing Leadership, LZA Commercial leadership and the marketing operations team establish clear metrics that measure our impact to the business and hold team accountable for their performance.
- Nominate and execute projects to drive continuous improvement of the Marketing and Communications team.
- Support the implementation of processes to align global workstreams and resources.
- Development and promotion of messaging through customer facing platforms and tools such as e:commerce, LPI, SEP and CRM etc.
- Represent Lubrizol at trade shows, professional forums and conferences.
What we are looking for:
- Bachelor's degree from an accredited university, MBA a plus.
- A minimum of 7 years of prior marketing, sales, or commercial/product management experience. Ideally both B2C and B2B experience.
- Demonstrated strategy development with global execution using business acumen and marketing CRM and SEP tools to drive results.
- A track record to motivate and lead cross:functional teams.
- Proven experience working face to face with both internal and external stakeholders and building outstanding customer relationships.
- An ability to develop and influence new marketing concepts and techniques.
- Exceptional interpersonal and presentation skills.
- Ability to travel regionally and globally (20).
- Experience of copy writing and proof reading, particularly for technical industries.
- Experience of working with marketing agencies and market research companies.
- Experience developing and managing a budget.
What we can offer you:
- Competitive salary
- Excellent Pension
- Private Healthcare
- 25 Days Holiday + 8 Bank Holidays
- Share Incentive Scheme
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