Summary
Have you got the right ingredients to promote yourself for this fantastic opportunity at a successful hospitality business? The White Lion, a historic coaching inn at the heart of a picturesque Cheshire village, is looking for an enthusiastic new recruit to showcase everything this popular pub has to offer.
Wage
£13,312 to £23,795.20 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 8.30am to 5.00pm.
40 hours a week
Possible start date
Monday 24 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
The team at The White Lion is excited to offer an opportunity for a motivated and creative Marketing Apprentice to gain valuable hands-on experience while helping us grow our presence online and locally; Key Responsibilities will include;
1. Content Creation:
* Assist in creating engaging content, including photos, videos, and written materials, to promote our pub and events.
* Learn how to maintain a consistent tone and style that reflects The White Lion’s brand.
2. Social Media Management:
* Support the management of our social media platforms, including Instagram, Facebook, and Twitter.
* Help plan and schedule posts, respond to customer enquiries, and monitor performance.
3. Website Updates:
* Assist with updating and maintaining our WordPress website to ensure content is fresh and accurate.
4. Email Marketing:
* Learn how to design and send email campaigns to promote special offers and events.
* Help grow and manage our mailing list while ensuring GDPR compliance.
5. Search Engine Optimization (SEO):
* Gain experience in SEO practices to improve our website’s visibility.
* Learn how to use tools to conduct keyword research and optimize online content.
6. Blog Writing:
* Assist in writing blog posts about our pub, local events, seasonal menus, and other engaging topics.
7. Public Relations (PR):
* Learn how to build relationships with local publications, bloggers, and influencers.
* Assist in writing press releases and identifying opportunities for media coverage.
8. Graphic Design (Optional):
* Gain basic experience in designing promotional materials, such as posters and digital content, using tools like Canva.
9. Learning & Development:
* Take part in training sessions and gain on-the-job experience to build your skills in marketing and communication.
* Work with mentors who will guide and support your learning journey.
Where you’ll work
31 Main Road
Weston
Crewe
CW2 5NA
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CHESHIRE COLLEGE SOUTH AND WEST
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and Maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.
Requirements
Desirable qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Administrative skills
* Team working
* Creative