Job Title: Marketing Executive
Reports to: Senior Marketing Manager
The Role : Are you a self-starting, creative individual with a passion for digital marketing and a drive for achieving results? We’re looking for an ambitious Marketing Executive to support our subscription marketing efforts across a diverse portfolio of products, including sports and daily news. As part of our team, you will be key in subscriber engagement and retention, working within a dynamic newsroom environment and executing digital campaigns across multiple channels. You will be able to join us on a hybrid basis in our city centre Glasgow office.
This is an exciting opportunity for someone eager to learn, develop, and make an impact in the media industry.
Key Responsibilities
* Support acquisition, retention, and engagement activities for subscription products.
* Manage the delivery of email campaigns through our CRM, HubSpot (training provided).
* Support seasonal marketing campaigns aimed at driving digital subscriptions.
* Understand and utilise our content to drive digital growth.
* Conduct regular audits of outbound marketing channels to ensure industry best practices.
* Handle outbound customer communications via HubSpot CRM.
* Collaborate with in-house teams on creative briefs and manage the delivery of marketing assets.
* Execute day-to-day management of outbound emails, including some copywriting.
* Identify and target key audiences through various marketing channels.
* Stay informed on media industry trends, marketing techniques, and new advertising strategies.
* Enjoy data-driven work, overseeing the creation, execution, and monitoring of marketing campaigns.
Qualifications for the Role
* Degree in Marketing or relevant work experience.
* Experience with CRM systems (HubSpot experience is a plus).
* Ability to work independently and handle multiple projects with competing deadlines.
* Strong communication skills and a creative approach to problem-solving.
* Data-driven mindset with an enthusiasm for media and content-based marketing.
Company Benefits
* Competitive basic salary
* Structured career progression and ongoing training
* Workplace pension
* Opportunities for team building and training days
* 25 days paid holiday + statutory bank holidays + your birthday off
* Holiday purchase scheme
* Perks & Discounts
* Discounted gym membership
* Cycle to Work scheme
* Mental Health Support via Lifeworks
* Eye test vouchers plus £50 towards new glasses
* Annual Volunteer Charity Day