Senior Consultant role within the marketing effectiveness team of a growing media agency focussed on delivering MMM projects for clients.
The agency is part of a network but operates more like an independent, less structured and a more flexible, entrepreneurial feel than some of the larger agencies.
This is a varied role, working across two of agency’s biggest clients. You’ll be responsible for a broad range of solutions concentrated around MMM (Marketing Mix Modelling) projects, including.
* Advising clients on the latest new tools and innovations within media effectiveness and measurement
* Proposing new solutions that compliment MMM including attribution, geotargeting and machine learning
* Getting involved in new product development
Salary to £70,000 plus benefits. 3 days per week required in the London office.
Key Responsibilities:
* Lead groundbreaking projects and take the helm in managing client relationships
* Utilize your extensive expertise in Marketing Mix Modelling to spearhead end-to-end analytical projects
* Guide a team of Analysts, and Senior Analysts to deliver transformative insights.
* Translate complex modelling outputs into actionable recommendations that fuel clients' marketing endeavours, positioning yourself as a trusted advisor and subject matter expert.
Clients & Commercials:
* Drive innovation and excellence in analytics project delivery, taking charge of project management and delivering consultative recommendations that exceed client expectations.
* Forge strong relationships with internal and external stakeholders, cementing your reputation as a go-to expert in the field and identifying new avenues for commercial and client growth.
Talent & Culture:
* Lead by example, guiding and mentoring team members to ensure seamless project delivery and uphold the highest standards of quality.
* Take on a leadership role in coaching and developing the team, fostering a culture of continuous learning and growth.
Future Growth & Product:
* Fuel the agency's innovation engine by contributing to the development of cutting-edge solutions and analytical approaches, collaborating closely with specialist services and agency teams.
* Be at the forefront of client-focused innovation, driving the evolution of our product offerings to meet the ever-changing needs of the market.
Technical Capabilities:
* Showcase your mastery of analytical techniques and client-facing prowess, delivering compelling presentations and insights to marketers and analytical teams alike.
* Demonstrate a deep understanding of analytical tools and techniques, adeptly utilizing a mix of R, SQL, Python, Excel, PowerPoint, and other approaches to deliver exceptional results.
* Uphold the highest standards of technical excellence, ensuring all outputs are consistent, accurate, and tailored to address the unique business questions of our clients.