Marketing Executive
Location: Coleford, Gloucestershire
Hours: Monday to Friday, 08:30 - 17:00 (1-hour lunch break)
Salary: Competitive Salary
Job Description
Our client is seeking a creative and driven Marketing Manager to work closely with the team and assist in maximising the company’s digital presence across markets and sectors.
Key Responsibilities of a Marketing Executive
* Manage marketing digital assets and platforms.
* Support the Marketing Manager in implementing marketing campaigns and activities.
* Enhance brand awareness across markets and sectors.
* Collaborate with internal teams to gather technical, case study, and marketing content to support campaigns, events, and trade shows.
* Write and develop engaging, technical, and creative content for both online and print media, including photos, videos, graphics, and animations.
* Update and maintain the internal Marketing Hub.
* Manage social media channels and the website to boost audience engagement, in alignment with the marketing plan.
* Assist in organising exhibitions and events, with occasional support at trade shows on location.
* Work with external agencies and the Marketing Manager to support campaigns and generate analytic reports.
* Conduct research and monitor competitor marketing activities.
* Research advertising and marketing opportunities.
* Identify promotional opportunities (exhibitions, sponsorships, and advertising leads) and implement them.
* Liaise with external printers, designers, and other suppliers.
Key Skills of a Marketing Executive
* Recognised marketing or business qualifications.
* Extensive knowledge of CMS – WordPress (for daily content management).
* Experience in digital promotional campaigns, including campaign management and performance measurement.
* Strong understanding of digital and social marketing best practices.
* Proficiency in MS Office, including Word, Excel, and PowerPoint.
* Proficiency in Canva or similar design tools.
* Knowledge of basic video production, photo editing, animations, and graphics.
* Business savvy and commercially aware.
* Excellent copywriting, editing, and proofreading skills for both online and print.
* Strong communication skills.
* Ideally, experience in B2B marketing.
* Excellent time management and organisational skills.
* Strong interpersonal and customer-facing skills.
* Can-do attitude with a commitment to delivering results.
To be considered for this role, apply now or get in touch with Katie Tyrrell at First Base Employment