We’re looking for someone with high-calibre marketing experience to extol the virtues of the BODA Group - home to leading digital marketing and PR agency Tank, brand communications agency Warbox, customer experience agency Kaptive, and fitness brand Versaclimber.
Reporting to the group’s commercial and strategy director, this role involves taking full ownership of each company’s marketing plan. Your goal will be to attract the right level of new sales opportunities to meet annual revenue targets, whilst raising brand awareness in line with each company’s brand strategy.
For our agencies, it’s important that you have an appreciation of how agencies work, whether from the agency side or not, to promote the essence of each company and ensure we’re articulating what we do in a way that speaks straight to the core of our audience’s problems.
You don’t have to be a master of all crafts. What you do need is a gutsy attitude and demonstrable marketing success to prove you're perfect for this role.
You’ll be amazing at managing an agency team - you’ll inherit one to work with on the campaigns. You’ll be no stranger to researching, to continually improve the way we reach and engage with our target audiences whilst showing how we can enrich clients’ businesses. Then, with access to Tank and Warbox’s specialist minds, your leadership and management needs to help:
RESPONSIBILITIES:
1. Manage the delivery and evolvement of the Group’s marketing strategies across all companies in line with clearly set objectives.
2. Report progress and marketing performance to each agency managing director, whilst reporting primarily to the group’s commercial and strategy director.
3. Demonstrate creativity, initiative and strategic thinking to find new effective ways of reaching each company’s target audience, and new markets as our group of companies continue to expand their offer.
4. Ensure marketing performance and onsite user behaviours are analysed within the group to help continuously improve engagement and results across all channels.
5. Stay in tune with competitor activity, competitor performance, as well as fresh audience and marketing insights that can be used to evolve how we promote ourselves.
6. Support the teams, when necessary, with the production and delivery within a, or multiple, channels depending on your experience and skills.
7. Monitor the processes and internal collaboration to help identify opportunities to work smarter, whether that be process improvement or embracing new technologies/tools.
8. Manage monthly, quarterly, and annual budgets (both time and monetary) for all marketing activities across the Group, while demonstrating a healthy ROI on all the time and capital invested.
9. Monitor and report on the marketing function's progress during monthly board meetings and all-team round-ups.
ABOUT YOU:
1. Experience in senior marketing leadership roles, with at least three years working within a similar role to ours with similar expectations and goals.
2. Strong knowledge and understanding of B2B marketing, digital marketing, and brand strategies with a creative mindset that can spot effective emerging trends.
3. Someone who leads by example to win employee and stakeholder engagement. Exceptional leadership, communication, and interpersonal skills.
4. High levels of personal integrity, with a fundamental commitment to fairness, transparency, and sensitivity in all dealings.
5. Ability to thrive, stay on track, and within budgets within a fast-paced, dynamic, and ambitious results-oriented environment.
6. Strong data-driven analytical, project management skills and decision-making skills.
7. Proficient in CRM software and digital analytics tools.
8. Fundamental commitment to self-development and the development of others.
BENEFITS:
Primarily working out of the Boda Group’s Nottingham office three days a week, you will benefit from a collaborative working environment as well as enjoying the flexibility of hybrid remote working.
The Boda office is a magnificently restored Victorian building, located in the centre of the city’s historic Lace Market. Spread over three floors, you will work alongside colleagues from all our agencies.
1. Competitive salary + new business bonus scheme.
2. 25 days holiday plus all public holidays, your birthday off and time off over Christmas during office closures with leave also available for charity and personal development commitments.
3. Flexible working hours & hybrid working options.
4. Internal and external training programme.
5. Mentoring scheme and ongoing personal development support.
6. City centre, Lace Market, location.
7. Team socials.
If you think you can help take both agencies’ marketing to a new level, send your CV and a cover letter to careers@bodagroup.co.uk or apply via LinkedIn.
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