Digital Marketing Analyst (CRO A/B HTML) Sunderland to £50k Do you have a good knowledge of website conversion rate optimisation, A/B testing and web analytics? You could be progressing your career at a growing games / gambling site. As a Digital Marketing Analyst you'll report to the "Experimentation Lead" to assist in discovering the best ways to attract and retain customers and will become the SME in this area for the business. Responsibilities will encompass designing, developing and overseeing A/B and multivariate testing, ensuring best practices are followed and maximise usage of CRO tools (Optimizely), you'll collaborate with product, design, engineering and marketing teams to develop data driven experiments ideas that improve user experience and business performance. You'll assess the commercial impact and make suggestions that align with business objectives using analytics and reporting insights. Location / WFH: There's a hybrid work from home policy with three days a week; when you're in the office you'll be collaborating with fellow technologists in a relaxed environment in awesome custom built offices in Sunderland with a range of facilities and perks including free meals at the onsite restaurant as well as membership at onsite gym. About you: You have experience of using CRO and A/B testing tools - Optimizely preferred but will consider others You're tech savvy and have some basic HTML, CSS and JavaScript coding skills You have an analytical mindset and commercial acumen You have experience with Google Web Analytics or similar tools to track an evaluate test performance You're capable of managing multiple experiments and tests You're collaborative with great communication skills What's in it for you: As a Digital Marketing Analyst you will earn a competitive package: Salary to £50k Continual training, learning and career development opportunities Bonus Pension Private medical care Plus a range of other perks and benefits Apply now to find out more about this Digital Marketing Analyst (CRO A/B HTML) opportunity. At Client Server we believe in a diverse workplace that allows people to play to their strengths and continually learn. We're an equal opportunities employer whose people come from all walks of life and will never discriminate based on race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The clients we work with share our values.