CRM Manager Cambridge My Client is a thriving eCommerce company who has quickly established themselves in their field, gaining an incredible marketing share in the last 24 months. This business has no plans on stopping there and have their eye on an ambitious yet achievable growth strategy. With so much variety in this role, no day is ever the same. This role forms part of the bigger digital function and will directly report to the Head of Digital. The CRM Manager will be responsible for all customer communication but will be particularly concerned with effective email marketing. YOUR NEW ROLE You will be responsible for delivering effective engaging email campaigns for this eCommerce brand, including managing the building and delivering of emails Ensure campaigns are delivered to the correct audience through audience segmentation You will be creative think outside the box and welcome innovation and build landing pages to maximise the overall effectiveness and impact Build up following and email subscribers through using relevant social channels and creating a buzz around competitions and shout outs Make sure all email is in line with company branding and consistent with the brand's voice WHAT YOUILL NEED TO SUCCEED Someone who is enthusiastic and has a passion for CRM Hands-on experience to be able to quickly respond to changes and tweaks needed in emails would be a required Strategic mind that can always forward think and look a bigger picture and be forward-thinking A wealth of experience in email marketing using results and segmentation as a measuring tool Have experience and knowledge of building ethical email lists and create workable strategies to do this Experience of mapping and implementing user journey lifecycle email processes Expert user of Mailchimp, as well as higher-end ESPs such as Dotmailer and Adestra, would be highly advantageous WHAT YOU GET IN RETURN Competitive salary up to £40,000 WHAT YOU NEED TO DO NOW If you are interested in this role, please complete the application below and attach an up to date CV or call us now. If this job is not quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.