We are looking for a skilled Business Analyst, who can bring a client-focused approach to the table. You will have come from a similar industry position and have experience in delivering best-in-class insights, analysis, data and measurement that positively impact on the customer journey. You will be responsible for understanding that our customers are at the heart of our values and success.
The Role
* Work closely with our operational and commercial colleagues to design and specify the user requirements to plan, manage, schedule and execute the work undertaken for the client.
* Organise and support user testing and ensuring the delivered solution meets business needs.
* Create analysis, insight and recommendations that are innovative in their creation and presentation, clearly telling the story and drawing conclusions and recommendations, not just reporting. The audience for this will be varied from peers to external agencies to directors.
* Liaise with the project team, including project management, system developers and testers to successfully deliver the project on time and within budget, raising potential issues early.
* Actively participate in projects and strategic initiatives to ensure delivery of the performance marketing roadmap.
* Design practical and cost-effective solutions to address business challenges.
* Work closely with our agencies and in-house teams to ensure we're staying ahead and utilising the latest platform features and strategies.
* Support with budget planning where necessary to ensure we're on track to exceed targets.
* Be a visible and easily accessible point of contact to promote and evangelise process and system solutions and share them across the business.
* Ensure that the quality of process and systems solutions is maintained at the highest level.
Requirements
* Minimum 2+ years' experience.
* Highly developed analytical and problem-solving skills.
* High level of business acumen with ability to offer advice based on data.
* Excellent verbal and written communication skills and presentation skills to facilitate actionable conversations between technology and business providers.
* Ability to interpret work undertaken and present findings to support and explain analysis work undertaken in a simple and focused manner.
* Ability and willingness to work effectively under pressure and to complete the tasks required in a timely manner and with a proactive and innovative approach.
* Passion for data.
* Working knowledge of regulations that impact on use of customer data.
* Strong influencing skills to internal and external stakeholders at all levels of business.
* Experience in digital/web analytics tools and techniques from implementation through to delivery. Tools such as Adobe Analytics, Google Analytics, Adobe Data Collection, Ensighten.
* Experience of campaign management tools such as Campaign Manager, SA360, Google/Bing Ads.
* Experience of advanced data manipulation and extraction tools and techniques e.g. Excel, SQL.
Personal Qualities
Cold Banana is committed to fostering an environment where people can thrive and prosper. That means possessing key qualities and values that create an open mindset and behaviours that support a positive culture. There are some of the things we look for and expect from our team:
* Punctuality & reliability
* Trustworthiness
* Pride & passion
* Ownership & care
* Enthusiastic, positive can-do attitudes
* Adaptability
* Great communicators
* Confident professionalism
* Respect & kindness
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