Salary range: from £36,159 - £43, 685 dependant on skills and experience. Hours: 35 per week Contract type: Permanent Closing date: Friday 31st January 2025 Join Our Team as a CRM Manager at Regent's University London Are you a strategic and data-driven CRM expert with a passion for creating impactful campaigns? Regent’s University London is looking for a dynamic CRM Manager to lead our customer relationship management initiatives and drive meaningful engagement with prospective students, partners, and the wider community. This is a fantastic opportunity to play a key role in shaping and executing CRM strategies that align with our marketing and institutional goals. Key Responsibilities: CRM Strategy Leadership : Define, design, and execute a comprehensive CRM strategy that supports Regent’s institutional and marketing objectives, in collaboration with senior stakeholders, including the Digital Director. Cross-Functional Collaboration : Work closely with Marketing & Communications, Recruitment & Admissions, and Academic teams to craft and execute marketing campaigns that inspire, inform, engage, and convert. CRM Campaign Creation : Develop engaging content across CRM channels using Salesforce Marketing Cloud tools, including Email Studio, Content Builder, Journey Builder, and Automation Studio. Data-Driven Insights : Manage CRM data, analyse trends, and create targeted marketing campaigns. Regularly review performance metrics to ensure campaigns deliver optimal results. Salesforce Collaboration : Collaborate with the Salesforce team to define and refine Sales Cloud and Marketing Cloud requirements to ensure campaign execution and event management are aligned. Compliance & Reporting : Ensure all CRM activities comply with GDPR and higher education regulations while providing insightful, actionable performance reports to key stakeholders. Key Requirements: Experience : Proven experience in CRM, with hands-on expertise in Salesforce Marketing Cloud and/or Sales Cloud, including campaign creation, data analysis, and automation. Content Creation : Strong copywriting skills with the ability to tailor communications for different target audiences across email, web, and social media platforms. Data Analytics : Experience in working with large volumes of data, analysing performance, and using insights to optimize campaigns. Certifications : Salesforce Marketing Cloud and/or Sales Cloud certification is essential. Qualifications : A degree or equivalent, with a postgraduate or professional qualification (such as CIM) being desirable. Why Join Us? Innovative Environment : At Regent’s, we value innovation and are committed to continuously improving our digital marketing efforts. Collaborative Culture : Work alongside dedicated teams in an environment that fosters collaboration and professional development. Impactful Work : Play a key role in driving the future of student recruitment and engagement at a prestigious university. Professional Growth : With the opportunity to work with cutting-edge CRM technology and lead diverse campaigns, you'll enhance your skills and grow in your career. If you’re an experienced CRM professional with a knack for creating data-driven, engaging campaigns, and are ready to make a significant impact in the higher education sector, we want to hear from you Apply now to join Regent’s University London and be part of an exciting, forward-thinking team How to apply Please provide a current CV along with a cover letter/statement outlining why you are suitable for the role Candidates who do not provide a full application (including cover letter/statement) may not be considered. About us Regent’s University London is a private university right in the heart of Royal Regent’s Park. We offer bespoke undergraduate and postgraduate education that begins with the individual, focussing on each student’s talents, potential, and aspirations.