The Product function at PureGym is transforming to better meet the needs of the growing business. We're a dynamic group of problem solvers who thrive on challenges and are ready to adapt and innovate in order to improve our digital experience. We proactively advocate for the user and help to educate and demonstrate the value of a strong product function to the wider organisation, assuming positive intent and having a bias for action.
The role
* Collaborate with engineers, product team, and marketing teams to align content with business objectives.
* Work closely with the relevant teams to execute on the brand Content Strategy, creating a roadmap for content across PureGym’s website and app platforms.
* Prioritise content-related initiatives in collaboration with stakeholders, ensuring alignment with PureGym’s business objectives and member needs.
* Collaborate with tech teams to enhance CMS functionality, enabling efficient content updates.
* Support localised content strategies that reflect the unique needs of gyms across the different markets.
* Drive data-driven content optimisation testing, working closely with the marketing teams to ensure we’re delivering the right content to our users.
* Define and track KPIs for content performance, including SEO rankings, user engagement, app retention, and conversion rates.
* Use analytics tools (e.g., Google Analytics, Quantum Metric) to assess content performance and identify opportunities for optimisation.
* Conduct A/B testing and experiments to refine the digital experience and improve user outcomes.
* Partner with marketing, UX/UI, and engineering teams to ensure a consistent and seamless content experience across all PureGym digital touchpoints.
* Act as the voice of the member when planning and implementing content-related features or updates.
The person
* 3–5 years of experience in digital product management, content management, or a related role.
* Experience working with content ecosystems in a consumer-focused industry, ideally fitness, health, or lifestyle.
* Familiarity with PureGym’s digital platforms or the fitness industry is a strong plus.
* Strong understanding of content as a product, including its role in member acquisition, engagement, and retention.
* Hands-on experience with CMS platforms (e.g., WordPress, Adobe) and basic technical knowledge (e.g., HTML, APIs).
* Proficiency in SEO, content analytics, and performance tracking tools.
* Exceptional communication skills with the ability to manage cross-functional teams and stakeholders.
* Multi-market experience is preferred, to aid content translation at a group level.
* Passionate about fitness and the role of digital tools in empowering healthier lifestyles.
* Analytical, detail-oriented, and data-driven, with a strong focus on delivering measurable results.
* Proactive and collaborative, with a solution-oriented mindset.
The Benefits
* Gym membership for you + 1
* A truly flexible working culture
* Personal private healthcare
* Life insurance
* Company pension contribution
* Holiday purchase scheme up to an additional week.
* Enhanced maternity pay
Join us on our mission to inspire a healthier nation.
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