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Digital Optimisation Experience Manager (12 months), Edinburgh
Client:
NatWest
Location:
Edinburgh, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
4
Posted:
26.04.2025
Expiry Date:
10.06.2025
Job Description:
Join us as a Digital Optimisation Experience Manager.
* If you’re passionate about optimising digital experiences and have a strong understanding of conversion rate optimisation practices, we’d like to hear from you.
* Manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through web optimisation and content improvement.
* Join a fast-paced, customer-focused centre of excellence that champions innovative thinking and problem solving to find and fix customer pain points.
* This role is offered for a period of 12 months.
What you'll do
As a Digital Optimisation Experience Manager, you'll analyze, identify, and deliver improvements to the digital customer experience, focusing on removing friction through web personalisation, A/B testing, and content refinement.
Design and implement research to gather customer feedback, understand needs, and address pain points. Enhance colleagues' capabilities through coaching and sharing insights.
Your responsibilities include:
* Monitoring competitor activity and market responses
* Planning, scheduling, and executing delivery roadmaps and backlogs
* Conducting A/B testing and experimentation to validate optimisation impacts
* Managing change delivery from inception to post-live validation
* Considering brand, customer experience, and engagement impacts at every stage
The skills you'll need
You should be passionate about customer experience and continuous improvement, proficient in data analysis, and experienced in digital experience optimisation. You should also have a creative mindset and a successful track record of developing impactful propositions and services.
Additional requirements include:
* Experience with content management systems like Adobe Experience Manager or similar
* Experience with web analytics platforms such as Adobe Analytics, Google Analytics, or Contentsquare
* Experience with A/B testing platforms like Adobe Target or similar
* Strong communication skills to influence and engage stakeholders
* Ability to implement strategic directions for future customer experiences
* Adaptability to changing environments and learning quickly
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