TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity: to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
Trust & Safety
Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community. It is possible that this role will be exposed to harmful content as part of the core role, as part of projects, in response to escalation requests, or by chance. This may occur in the form of images, video, and text related to everyday life, but it can also include (but is not limited to): bullying; hate speech; child safety; depictions of harm to self and others; and harm to animals.
About the Team & Role
The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.
Responsibilities
1. Keep up to date with the latest trends and best practices in the search ads business and the search engine industry.
2. Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics.
3. Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals.
4. Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness.
5. Identify and resolve problems that occur during project execution using data-driven insights and creative solutions.
6. Cooperate with labeling vendors to ensure alignment with overall delivery standards.
7. Report, analyze, and provide insights to optimize our operational process.
8. Any additional responsibilities that are not specifically listed above.
Minimum Requirements
1. Bachelor's degree or above is required.
2. Minimum of 3 years of work experience in product operation within the Tech area.
3. Full proficiency in English is required; a secondary language will be a plus (example: German/French/Arabic/Spanish/Portuguese).
4. General knowledge about Search Engineering/Search engines/Search Advertising and Search related strategies.
Preferred Qualifications
1. Project management and quality management experience. Experience collaborating with labeling vendors is preferred.
2. Solid understanding of quality, efficiency, and cost management principles.
3. Problem-solving skills and the ability to think critically.
4. Solid communication and presentation skills and work effectively with cross-functional teams and stakeholders.
5. Analytical skills with a proven ability to utilize data for decision-making and driving improvements.
6. Thorough understanding of search engines and familiarity with TikTok or similar social media platforms.
7. Ability to work in a high tempo environment, adapt, and respond to day-to-day challenges of the role.
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