Marketing Executive
Salary: Competitive
* Company pension scheme.
* Hours of Work: Mon – Friday
* Place of work: Avonbury Business Park Bicester (OX26 2UA)
* Holiday Entitlement: 24 days (increasing by one day after two years’ service to a maximum of 28) + Bank Holidays.
Benefits
* Travel Insurance
* Private Medical Insurance
* Group Life Assurance Critical Illness Insurance
* Ford Privilege Discount Scheme
* Eye tests Vouchers
Job Purpose/Summary
The purpose of this role is to implement effective marketing strategies to enhance the promotion of the company’s services and brand to promote financial growth. The role will involve reviewing and monitoring industry trends to identify potential opportunities.
The role will include ongoing social media management and promotion, maximizing client experience and ensuring the brand image is consistent across all areas of the organisation.
Essential/Desirable Skills
* Minimum of 5 years’ experience in a marketing role.
* Bachelor’s degree in marketing or CIM qualification is desirable.
* Excellent project management skills – managing multiple projects ensuring quality of work and that deadlines are met.
* Strong analytical skills to ensure decisions are data-driven.
* Experience using Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
* Self-motivated and able to develop strong working relationships with clients and key stakeholders.
* Excellent knowledge of marketing principles and strategies including branding expertise and understanding the brand identity and ensuring designs align with this.
* Skills in creating engaging content.
* Creative thinking and ideas-driven.
* Familiarity with web design principles and layout.
Key Responsibilities
* Plan and execute a short-term and long-term marketing strategy.
* Market FCLG in line with the company’s ethos, mission, and principles.
* Increase marketing touchpoints with existing clients, ensuring effectiveness and value.
* Use marketing techniques to reach prospective new customers.
* Generate new leads through well-thought-out marketing material and sensible approaches.
* Increase FCLG’s presence within local communities.
* Develop and oversee the digital and social media strategy and policy ensuring consistency and alignment with the brand image and values.
* Create and upload all content for social media platforms including but not limited to LinkedIn (company and Senior Management as required), Instagram, and Facebook using connections and tagging to increase social media presence and interaction.
* Create the layout and designs for the company website and liaise with the IT Development team to facilitate updates and changes, considering client branding.
* Create internal and external newsletters/comms ensuring these include relevant and valuable content.
* Create brand awareness and explore opportunities for promotion in relevant media – trade associations, trade press.
* Work with the team of Directors to support Client Relationship Management and meetings.
* Collaborate with the Head of HR to improve recruitment branding and adverts to attract a wider talent pool of potential candidates.
* Review current customer experience (at both sites) and explore ways to enhance this through communication, marketing, and branding.
* Ensure the customer experience is delivered at the highest level and is consistent across all touchpoints.
* Monitor brand perception and implement strategies to enhance brand reputation in the market.
* Conduct market research to identify gaps and opportunities.
* Track and present competitor activity to Directors.
* Create branding for all external communications, rebranding presentation templates and tender documents ensuring high specification delivery to enhance eligibility for new business opportunities.
Job Type: Full-time
Schedule:
* Monday to Friday
Work Location: In person
#J-18808-Ljbffr