Communicate effectively in writing and verbally with: o Patients o Carers/Relatives o Admin and Clerical Staff o Senior Managers o Hospital Staff Trained/untrained Nurses Facilities Services Occupational Therapist Physiotherapist Consultants/GPs Value each person as an individual, respect their aspirations and commitments in life, and seek to understand their priorities, needs, abilities and limits. We take what others have to say seriously. We are honest about our point of view and what we can and cannot do Earn the trust placed in us by insisting on quality and striving to get the basics right every time: safety, confidentiality, professional and managerial integrity, accountability, dependable service and good communication. We welcome feedback, learn from our mistakes and build on our successes Respond with humanity and kindness to each persons pain, distress, anxiety or need. We search for the things we can do, however small We put patients first in everything we do, by reaching out to staff, patients, carers, families, communities, and professionals outside the NHS. We put the needs of patients and communities before organisational boundaries Strive to improve health and well-being and peoples experience of the NHS. We value excellence and professionalism wherever we find it in the everyday things that make peoples lives better as much as in clinical practice, service improvements and innovation Use our resources for the benefit of the whole community, and make sure nobody is excluded or left behind. We accept that some need more help, that difficult decisions have to be taken and that when we waste resources, we waste others opportunities. We recognise that we all have a part to play in making ourselves and our communities healthier