Marketing Executive - B2C Events, FT Live
About Us
The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.
Role Overview
FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. This role will support the B2C Senior Marketing Lead as you operate on the front-line of FT Live's relationship with delegates and liaise with all Financial Times departments to execute campaigns. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and successfully implement FT Live's marketing strategy.
Key Responsibilities:
Campaign Planning & Execution:
* Creating and executing outbound marketing campaigns across a range of channels, including websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR.
* Planning, coordinating and executing effective 12 month marketing plans to ensure our products reach the right people at the right time.
* Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans.
* Building and updating event microsites using the CMS.
* Delivering and keeping to event milestones.
* Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences.
Event Delivery Support:
* Draft copy, schedule and monitor social posts across LinkedIn, X, Meta, TikTok and YouTube pre, during and post each event.
* On-the-day strategy and execution of social media coverage including live quote taking.
* Provide necessary briefs and support for in-person events.
Campaign Analysis & Reporting:
* Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels.
* Conduct weekly campaign analysis and report on each campaign review YOY analysis for all marketing channels for each event.
* Create internal and external post-event reports including in-depth event and marketing campaign analysis.
Required Experience/ Skills:
* 2 years of professional marketing experience preferably in events and or in a luxury or media organisation.
* A flexible, adaptable and organised approach to working in a fast-paced environment.
* An understanding of SEO and excellent copywriting skills.
* High energy, passion for social media and new technology, problem-solving, self-starter, results-oriented individual.
* Strong organisation and time-management skills.
* A high degree of accuracy in work practices pays attention to detail and the ability to cope well under pressure.
* Knowledge of how to review data and creative ideas to attract new audiences to our events.
* Ability to build data sets on CRM platforms such as Bloomreach.
* Strong analytical skills and the proven ability to pay close attention to detail.
* Proven experience in providing administrative support.
* Strong communicator with experience in building, nurturing and maintaining relationships across all levels of business.
* Action-oriented - Exercises initiative and works independently as appropriate.
* Working knowledge of Sprout Social and experience editing videos is a plus.
* Proficiency with Google Doc, Sheets and Microsoft Office Excel.
* Passionate about B2C events including festivals, luxury, gender inclusivity, sports conversation and an affinity for entertainment and media.
What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community.
We've embraced a 50% hybrid working model that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and a Valuable 500 signatory.
Please let us know if you require any reasonable adjustments as part of the application process or to enable you to attend an interview.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. While we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
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