Central Employment Marketing team are working in partnership with a specialist and bespoke B2B solutions provider, as they look to appoint a Digital Marketing Executive.
The role is best suited to an experienced marketing professional with a strong B2B digital marketing campaign management background, with an emphasis on HubSpot
Key Responsibilities:
* Plan, execute, and optimise digital marketing campaigns, with a focus on SEO, Social Media and Email Marketing campaigns.
* Utilise CRM to enhance B2B customer engagement and retention.
* Content management and optimisation of the company's websites.
* Monitor and analyse statistics to measure campaign effectiveness and optimise performance.
* Develop and manage email marketing campaigns to increase customer engagement and conversions.
* Control Paid Media activity from Google Ads to Meta/Facebook Ads
* Monitor and analyse statistics to measure campaign effectiveness and optimise performance.
* Implement SEO strategies to improve organic search rankings.
* Manage PPC campaigns to drive targeted traffic and maximize ROI.
Requirements:
* Minimum of 3 years in a similar B2B digital marketing role.
* Marketing principles and practices.
* Website content management and optimisation.
* In-depth experience of HubSpot
* Data Insights and Web analytics.
* Email marketing tools.