Consumer Planning Manager
Apply locations Edinburgh, Scotland
Time type: Full time
Posted on: Posted 3 Days Ago
Time left to apply: End Date: December 1, 2024 (9 days left to apply)
Job requisition id: JR1106309
Job Description:
Function: Scotland Brand Homes
Location: Edinburgh, Scotland
Permanent, Full Time
Closing Date: November 30, 2024
About the Role
Wanted, curious truth seeker, insight generator and strategy specialist to come and help us craft our business by putting the consumer truly at the heart of it.
The role of the Consumer Planning Manager is to lead the charge to make Scotland Brand Homes a truly consumer centric organisation by formulating and sharing penetrating consumer insights to enable better decision making, craft strategic thinking and deliver experiences and products which will be both highly important to consumers and truly distinctive.
Key Outcomes
* Define and articulate opportunities for brand growth by providing deep insight on consumers and competitors and understanding of consumption occasions and big societal trends.
* Build sustainable, future proofed brands with market leading performance.
* Understand the opportunities for innovation.
* Increase effectiveness of marketing investment through applying learnings from measurement and evaluation.
* Track and control the effectiveness of A&P spend and ensure full compliance with DMC.
Functional Capabilities
* Proven track record of leveraging consumer and shopper insights.
* Rigorously analyze strategic landscape and relevant trends.
* Manage specific category research and market intelligence gathering.
* Supremely comfortable with both qualitative and quantitative data sources.
* Expertise with the most up-to-date theories of Brand growth and decline.
Leadership Capabilities
Win through execution - Lead bold execution in a fast moving world;
* Act like an owner of Diageo by holding self and others to account for highest standards.
* Inject a restlessness to win and unlock capacity to decide and act quickly.
Inspire through purpose
* Inspire teams to take entrepreneurial risks by building trust and respect.
Shape the Future
* Set context and empower people to experiment and unlock opportunities for growth.
* Enable others to imagine the future and be brave to act boldly now.
Experience Required
* The ideal candidate will have experience in consumer/shopper planning or insights ideally with some gained on a Luxury brand in multiple markets.
* A powerful strategic thinker and strategic leader with strong creative judgement.
* Evidence of working comfortably in a highly ambiguous environment at pace.
* Those highly skilled in fostering great effective relationships will thrive in this role.
Working with Us
Join us and you can also expect a highly competitive and flexible rewards and benefits package including:
* Product allowance and membership discounts.
* Contributory pension scheme.
* Competitive annual bonus (dependent on performance).
* Generous holiday allowance.
* Annual merit based uplifts.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose.
Worker Type: Regular
Primary Location: Edinburgh Park
Job Posting Start Date: 2024-11-18
About Us
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company.
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