Senior Digital Marketing Executive
Location: London
Salary: Up to £45,000
Senior Digital Marketing Executive needed for cool hospitality brand based in London!
If you excel in dynamic, fast-moving settings and enjoy bringing innovative ideas to life, this position is perfect for you. Join a company that values creative thinking, supports its team, and pushes boundaries. Whether you're developing forward-thinking strategies or creating impactful campaigns, this is your opportunity to stand out.
Key Responsibilities:
* Develop and implement a digital marketing strategy to drive brand growth and achieve business goals.
* Analyze market trends, competitors, and performance metrics to identify opportunities and refine strategies.
* Utilize AI tools to enhance team output and results.
* Create and execute SEO strategies to improve rankings, including on-page, technical, and link-building techniques.
* Manage website content, ensuring regular updates across core pages, events, and blogs.
* Conduct keyword research and identify content optimization opportunities.
* Track key SEO metrics, providing actionable insights to stakeholders.
* Explore new SEO strategies aligned with Google AI, Maps, and emerging trends.
* Support PPC campaigns by developing content for testing and targeting.
* Ensure content supports CRM objectives and user engagement.
* Manage branded social media platforms (FB, IG, LinkedIn, YouTube, TikTok).
* Develop and execute a social strategy aligned with company goals, trends, and best practices.
* Track and analyze social media metrics to inform future strategies.
* Manage PR and digital campaigns, building relationships with journalists and influencers.
* Write and distribute press releases, ensuring compelling messaging.
* Build a strong network of media contacts to amplify brand presence.
* Measure PR campaign impact and refine strategies based on insights.
* Maintain a consistent brand tone across digital touchpoints and improve where needed.