Shopper Marketing Manager
Full Time | Permanant
Hybrid | Birstall
Role
As an experienced Shopper Marketing Manager, you will be responsible for helping to grow our business in the large UK DIY retailers by implementing strong category management principles and bringing our leading decorative paint brands to life: in store and online. Creating and implementing best-in-class category management principles and omni-channel shopper marketing campaigns, you will ensure maximum exposure for our products throughout the year and at key retail periods in the calendar.
The role will expect you to use data driven insight to collaborate with customers and bring together internal cross-functional teams to achieve sales and profit objectives. You will own the channel activation plans and develop strategies to convert shoppers across all point of purchase opportunities.
What we offer:
Competitive starting salary
Excellent annual bonus structure
Flexible hybrid working
Company benefits including private healthcare, pension and staff discounts
Full training and support
Work for a progressive organization that focuses on it's people
Key responsibilities:
Be the account and associated Shopper expert, sharing insights with internal colleagues and customers
Co-ordinate internal teams to ensure account plans are delivered and profit KPIs are achieved
Co-develop and implement shopper marketing plans, based on Category Management and Consumer insights, that add value to our business and align to customer plans that inspire and excite our accounts and their Shoppers
Understand and recommend ways in which category management projects could be executed within accounts and co-marketing opportunities to reinforce category excellence and maximise identified growth drivers
Manage and implement all shopper marketing activation within the accounts
Working closely with Brand Marketing, Digital Teams and Sales, ensure activation plans drive sales, margin and customer engagement through delivering innovative shopper experiences across the relevant touch points of each customers shopping journey including promotions and new product launches to influence behaviour and conversion.
Our ideal candidate will have:
Significant experience in category management in a leading brand marketing position, preferably in a fast moving environment.
Commercial marketing experience with an understanding of the retail environment, developing customer strategies and implementing shopper activations
A track record in co-ordinating projects that involves collaboration with customers and working with internal teams to achieve a common goal
Strong analytical capabilities: interpretating data and using research to develop innovative and compelling shopper solutions
A focus on results and can do attitude with a proven track record of delivering in a profit driven environment
Excellent communication skills, with a passion for influencing and leading change across multiple stakeholders
A flair for problem solving
Ability to work on and manage multiple projects simultaneously
Excellent prioritisation and time management skills with the ability to work under pressure
Budget planning, management and accountability
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