Bayswater Education is a vibrant network of global educational centres dedicated for over 70 years to educating and inspiring people through a life-changing educational experience. We’re passionate about growing communities of global thinkers and explorers, at home and abroad – whatever their story. We set up Bayswater Education because we want young people from every walk of life to get a buzz from discovering new cultures, exploring new flavours, and learning what’s out there. We think of them as global spirits, like ourselves.
We are looking for Digital Marketing Lecturers to deliver in-person sessions during the week in the afternoons at our Liverpool Centre.
Key tasks and responsibilities:
* Take attendance and keep a record of work.
* Deliver an engaging and interactive class on various aspects of Digital Marketing.
* Actively integrate the use of AI tools into the curriculum.
* Offer professional insights into tools and methods.
* Update materials to reflect current practice and trends.
* Highlight to the students the skills needed to thrive as a Digital Marketing professional.
* Engage with students by setting them fun and practical mini activities.
Knowledge, qualifications and experience:
* 3+ years of experience in the field of Digital Marketing (teaching, training, presenting or guest speaking).
You may bring several or more of these areas of expertise. We are especially interested in lecturers who can confidently teach some of the more technical areas of DM, such as Analytics, Website Optimization or SEO:
* AI for Digital Marketing
* Brand Storytelling
* Content Marketing
* Social Media Marketing
* Search Engine Optimisation (SEO)
* Paid Search (PPC) and Display Advertising
* Email Marketing
* Website Optimisation and eCommerce
* Analytics with Google Analytics 4 (GA4)
* Digital Marketing Strategy
What we offer:
* Opportunities for career growth within a global organization.
* Access to our wide portfolio of courses offered for free or at discounted rates.
* People-centric, inclusive culture with regular wellbeing and social activities.
* Regular online networking and cross-departmental meetings with the Bayswater team globally.
Bayswater is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Bayswater is committed to safeguarding and promoting the welfare of children. As part of our Safer Recruitment Policy, you will be asked to explain any gaps in your work and education history. You will also be required to undergo a DBS Enhanced Disclosure check and provide the contact details of at least 2 referees, who will be asked specifically if they have any concerns about your suitability to work with people under 18. Evidence of eligibility to work in the UK must be provided at interview stage.
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