Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
They are accountable for achieving this by:
* Reflecting a credible and professional Brand image to all internal and external consumers at all times.
* Maximising sales through selling, providing excellent service and maintaining retail standards.
* Contributing to efficiencies by adhering to store/Brand/Company Procedures and guidelines.
* Understanding daily/weekly targets.
* Ensuring personal awareness of all additional sales avenues, i.e., eventing, Omni, and digital channels.
* Keeping up to date with competitor activities and missed opportunities.
* Effectively using social media to leverage opportunities to drive the business and protect/enhance the Brand image.
* Delivering the Brand Strategy and ensuring the execution of an effective local plan.
* Planning and implementing local marketing & events initiatives aligned to Retailer activity.
* Delivering excellence in service execution by ensuring measures are in place to continually improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
* Being an Ambassador for the Brand and leading the way to ensure Brand values are represented and brought to life.
* Managing refunds and complaints in line with Company guidelines to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
* Using digital tools to ensure knowledge is kept up to date.
* Delivering a consumer recruitment and retention strategy to grow a loyal consumer base.
* Developing up-to-date knowledge of products to ensure industry-leading experiences that meet consumer needs.
* Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
* Reviewing retail standards daily to ensure they are maintained to the required level.
* Ensuring deliveries, stock movements, and associated administration are completed within agreed Company timeframes.
* Ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk.
* Ensuring all information requests are fulfilled accurately and within deadlines.
* Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented and followed correctly.
* Creating and maintaining a safe working environment for consumers, ensuring adherence to Company and Retailer Policies and Procedures.
* Ensuring that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
* Managing daily replenishment and taking appropriate action where necessary.
* Maximising sales performance by utilising all commercial reports before making commercial decisions.
* Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
* Identifying stock package issues and taking corrective action, informing the Area Manager when out of direct control.
* Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines.
* Identifying trends and making suggestions to enhance product performance.
Qualifications
Experience in a fast-paced retail and/or consumer-facing environment.
* Commercial understanding and awareness of the industry.
* Effective communication, organisation, and prioritisation skills.
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