Job Title: Marketing Manager
Salary: £40,000 + benefits
Location: Burnley
As Marketing Manager, you’ll work closely with the leadership team to take ownership of the companies marketing strategy, driving brand growth, generating demand, and showcasing the expertise in sustainability. A key part of the role will involve leveraging Dynamics 365 for CRM, implementing email automation to support lead generation, and creating touchpoint campaigns that nurture customers throughout their journey.
Once you are familiar with our business and goals, you will be expected to:
Role and Responsibilities
* Develop and execute a results-focused marketing strategy aligned with the companies mission and objectives.
* Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns.
* Design a suite of touchpoint emails that guide customers seamlessly through their journey, enhancing their experience
* Develop and manage multi-channel campaigns, including digital, social media, email, and content marketing, to generate leads and raise brand awareness.
* Produce high-quality, engaging content, such as blogs, case studies, whitepapers, and social media posts.
* Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.
* Manage the companies online presence, ensuring the website and social channels refl...