Education and Business Markets Marketing Manager - Planning, Events and Media
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.
The Education and Enterprise Marketing Manager will own and drive the Events and Media strategy in Europe across both Education and Business Markets to deliver executional excellence across all customer touchpoints. This role is part of a team of product experts who champion products and solutions within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Description
1. Own and deliver all planning, events, and social and media strategy and execution (including social channels) across both Education and Business Markets.
2. Contribute to the annual Marketing planning, informing and outlining media and event opportunities and actions that drive growth and segment leadership.
3. Manage the relationship with Media agencies and vendors to ensure excellence of brief to agencies to deliver best in class results.
4. Own budgets and budget planning across Education and Business Markets.
5. Be the liaison between Markets (including interfacing with teams in France and Germany) and worldwide for all local event and communication needs for Europe.
6. Influence, localize and originate where needed marketing assets required to support events.
7. Build a sphere of influence across multiple internal functions/divisions.
8. Possess expert knowledge of competitors within the Education and Enterprise sector.
Minimum Qualifications
* B2B product marketing experience
* Digital marketing experience
* Proficiency in English, further languages beneficial
* Ability to travel in GEO
Preferred Qualifications
* Depth of technical awareness
* Strategic planning expertise
* Superior storytelling capabilities
* Extensive experience of building strong customer relationships and delivering customer-centric solutions.
* Experience and knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
* Builds partnerships and works collaboratively with others to meet shared objectives.
* BS/BA or equivalent experience preferred
* Passionate about contributing to an inclusive and collaborative team environment.
* Instinctive ability to be the voice of the consumer.
* Excellent analytical skills.
* Ability to surprise and delight our customers’ experiences through innovative, thoughtful details.
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