Application Deadline: 2 March 2025
Department: Digital
Location: London, UK
Description
The Premier League's digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners.
This exciting role in our Digital Media department will support the ongoing growth and engagement of the Premier League database through owned and operated marketing channels, with a focus on automated fan journeys and digital campaigns via a new multi-channel orchestration strategy.
This support will include working closely with internal and external colleagues and partners to identify and enhance opportunities across the Premier League's digital marketing portfolio, as well as building out a suite of optimised journeys to enable a true personalised Premier League fan experience.
The right candidate will have an understanding of the Premier League's current digital marketing offering, appreciate its role in promoting content and products, including Fantasy Premier League, display meticulous attention to detail, demonstrate awareness and knowledge of industry trends and have a proficiency in Adobe Experience Platform.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation's intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
Key Responsibilities
This exciting role will become an important addition to the Digital Marketing team, which oversees the direct communication to Premier League fans through EDM, content and mobile marketing, as well as native digital promotional campaigns.
You will be expected to play an important role in the enhancement of the Premier League's direct-to-fan offering, contributing to wider objectives of the Digital Media department. You will be responsible for crafting, optimising and personalising direct communication with new and existing Premier League fans.
The role will involve, but is not limited to, the following duties:
1. Journey orchestration: Deliver personalised fan engagement through automated marketing, multi-step journeys and real-time activations
2. Messages & content: Writing and proofreading creative copy for outbound marketing channels such as email, push and in-app notifications
3. Ideation: Devising and presenting ideas and strategies for direct-to-fan marketing communications
4. Email design support: Working closely with technical and graphic design specialists to deliver visually impactful communications
5. Executing expertise: Assisting the Senior Digital Marketing Manager on the production of digital marketing communications delivered through Adobe platforms, working alongside internal and external colleagues
Requirements for the role
1. Adobe Experience Platform: Experience of using the Adobe platform is essential, including Adobe Journey Optimizer. HTML, CSS expertise is useful
2. Marketing Automation: Familiarity with marketing automation tools and platforms, including awareness of integrating with other marketing technologies
3. Campaign management: Experience with direct marketing communications - including email, push & in-app notifications – in a fast-paced, ever-changing environment. Knowledge of Messenger or WhatsApp marketing is useful
4. Strategic awareness: Understanding of segmentation and targeting strategies
5. Ideation: Curiosity and willingness to explore and recommend new and innovative digital marketing methods
6. Copywriting experience: Highly competent copywriter in English with experience of crafting engaging stories and messages for marketing purposes
7. Attention to detail: A keen eye for detail and high standards in execution is required to protect the global reputation of the organisation
8. Digital know-how: A knowledge of, and keen interest in, the digital landscape from channel marketing through to web and app delivery
9. Natural team player: Desire to help support the broader success of the team
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