As a Brand Partnerships Manager at Frasers Group, you will own several key sports brand relationships, deliver long-term planning and strategy, and act as a centre of excellence for the commercial team in assigned brands and categories.
As part of the Sports Brand Partnership team, you will work collaboratively within a responsibility matrix where you will be expected to both lead and support brand relationship development and management activity.
Key Responsibilities:
* Owning a section of the Sports brand portfolio, supporting Group Head & Head of Brand Partnerships with key brand relationships.
* Conducting regular meetings with brand representatives to discuss performance, address challenges, and promote collaboration.
* Developing and nurturing a deep understanding of portfolio brands' goals, positioning, and market needs to drive mutual success.
* Supporting the Head of Brand Partnerships in identifying and managing key strategic priorities for each brand to ensure alignment with business objectives.
* Supporting the Head of Brand Partnerships in delivering cross-functional project and initiative implementation.
* Owning long-term planning and strategy for assigned small to medium-sized brand portfolio.
* Owning brand weekly/monthly performance tracking and reporting, including scorecards for all Sports - tracking against KPIs.
* Performing topical deep dives for assigned category and brand portfolio.
* Managing day-to-day branded queries and escalating for support when needed.
Minimum Requirements:
* Valid working rights for the EMEA countries.
* 3-5 years experience in a brand partnership or relations role, either from a supplier, retailer, or agency background.
* Quickly understand the Sports Direct brand to be able to prioritise its equity through all partnerships and intuitively understand the right brand mix for potential opportunities.
* Experience of building and managing established partnership relations.
* Excellent communication and relationship-building skills.
* Strong and demonstrable analytical skills - ability to understand commercial data, build KPIs, and make data-led decisions.
* Open and transparent - able to navigate the organisation and be comfortable with ambiguity.
* English native or fluent in English.
Benefits:
Along with your benefits package, we also offer a wide range of perks for our colleagues:
* Reward, Recognition and Opportunities: Our employees are at the heart of our business, and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it, or been relevant.
* Fearless 1000: By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million!
* Frasers Festival: An event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge, and much more.
* CEO Sessions: Once a quarter, we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team.
* Retail Reconnect: Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse.
* Employee Welfare: We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues' Physical, Financial & Mental wellbeing.
* Retail Trust: All of our employees get free access and support from the Retail Trust charity, which includes a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.
What's Next?
Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter.
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