Salary: £35,000 - £41,000 per annum
Employment type: Maternity Cover - 12 months
Hours per week: 37
Reporting into: Head of Product Marketing
Department: Marketing
Click here to read the full job description and view our excellent benefits here
This role operates primarily on a remote working arrangement that will require little to no travel into our Coventry head office. Our working model arrangements are a non-contractual benefit so please note that an Arden work location is added to our employment contracts.
Arden University:
We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.
There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.
Marketing:
This role sits within our dynamic, talented marketing team. Our team contains around 40 people situated across the UK and Prague, and is responsible for a wide remit which includes driving student recruitment, raising brand awareness, and delivering marketing materials to support campaigns and activations across the university.
Within the team you'll find experts in all marketing disciplines, including demand generation, social media, public relations, and creative design, so you'll never be short of a supportive colleague to collaborate with. And as a member of our fast-paced, forward-thinking team - you'll have the opportunity to work on incredible campaigns that place the spotlight on our rapidly-growing institution.
Product Marketing Manager role:
As the 'product champion' for Arden University’s courses, the role holder will understand the unique/key course differentiators and how these inform the messaging and positioning, at a programme-specific level.
The Product Marketing Manager will be responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. The role holder will create the value propositions, messaging platforms, manage content creation, and help to create business cases and help to shape and recommend products that represent a viable commercial proposition. Additionally, they will play a key part in sales enablement to ensure that our recruitment teams are effectively trained in the key messages and product details of all programmes offered by Arden University.
About You:
Essential requirements:
* Project Management, particularly across cross-functional teams.
* Experience in developing product specific marketing strategies and campaigns.
* Domestic product marketing experience.
* Professional experience in content marketing.
* Stakeholder Management skills.
* Experience in sales enablement and delivering product training documentation.
Desirable requirements:
* International product marketing experience.
* Higher education experience.
Why Arden:
At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students' journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:
* 30 days holiday + bank holidays on-top, and even a Christmas closure!
* A generous Aviva pension plan, company contributions starting from 7%.
* SimplyHealth plan option.
* Private Medical Insurance coverage (applies to certain job roles).
* Access to Perkbox benefits.
* Study any Arden course for free, with a discount for all family and friends.
* Plus, other excellent benefits.
* Our ‘Golden Ticket’ which allows you to gift anyone in your life a free Arden education.
Our Values:
Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team, and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.
There has never been a more exciting time to join Arden University, as we expand into new disciplines and locations.
Closing Date: Wednesday 16th April
We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply, please submit your application as early as possible.
If you are a current Arden student or have an upcoming course with us, you are not eligible to apply for Student Experience roles due to a conflict of interest related to system access.
Equity, Diversity & Inclusion:
Arden University is proud to be a Disability Confident Employer. This means that if you have a disability, as defined by the Disability Equality Act 2010, you may be guaranteed an interview if you meet the essential criteria for the role.
If you wish to be considered under this scheme, you can indicate via the application form below. By doing so, you are also consenting for this information to be shared with the hiring team. For more details on what qualifies as a disability under the Disability Equality Act 2010, please refer to the guidance here.
As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.
Sponsorship statement:
Please be aware that some roles may not meet the points requirement for a sponsored Skilled Worker visa under the points-based immigration system. However, we welcome applications from candidates who do not currently have the right to work in the UK but may be eligible for a visa through an alternative route.
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