Digital Performance Manager
Apply locations: Edinburgh, Scotland
Time type: Full time
Posted on: Posted 2 Days Ago
Job requisition id: JR1106296
Job Description:
Function: Scotland Brand Homes
Location: Edinburgh, Scotland
Permanent, full time
Closing Date: November 30, 2024
About the Role
Wanted Digital Marketing specialist who can lead us to become a premier Digitally enabled business.
Diageo’s Scotland Brand Homes are a diverse mix of elite visitor experiences across Scotland. Following the announcement in 2018 that Diageo would invest £185m in Whisky tourism, we opened Johnnie Walker Princes Street in the heart of Edinburgh and upgraded the experiences at our Malt Whisky Distilleries which include Talisker, Lagavulin and The Singleton. Our brand homes bring to life our rich history and Global Brand Team strategies to consumers in a vibrant and exciting way.
We are seeking a hard-working and innovative Performance Marketing Manager to join the Scotland Brand Homes marketing team. In this role, you will lead digital marketing campaigns that elevate awareness for our brands and brand homes, engage our consumers pre and post visit, grow our omnichannel database, increase footfall to our distilleries, and drive consumer lifetime value.
Key Outcomes
Your key deliverables will include:
* Digital Campaign Strategy and Execution: Develop and implement multi-channel performance marketing campaigns (paid search, social media, display, programmatic, affiliate marketing) that drives consumer engagement and footfall to our distilleries.
* Digital Experience & Ticket Sales Growth: Drive traffic and conversions on malts.com for ticket sales and e-vouchers by optimizing paid media strategies.
* Cross-Functional Collaboration: Partner with Global Brand, Global Digital, and Distillery teams to develop assets, digital experiences, and campaigns that reflect each brand’s positioning.
* Budget and ROI Management: Lead digital marketing budgets effectively, focusing on improving return on ad spend (ROAS) and maintaining strong cost-per-acquisition (CPA) metrics.
* Analytics & Optimization: Track, measure, and analyze the efficiency of campaigns using web analytics tools.
* Reporting & Insights: Track and analyze KPIs (e.g., CPA, CPC, CTR, ROAS), providing actionable insights and recommendations.
* Audience Targeting & Segmentation: Leverage data to understand our target customers and build highly personalized and segmented campaigns.
* Brand Awareness & Engagement: Boost awareness and engagement in key markets through performance marketing.
* CRM Email & Dedication: Implement the global Malts omnichannel CRM strategy to drive repeat footfall for domestic visitors.
Functional Capabilities
* Applies powerful insights (Customer, Shopper, Consumer) to build competitive advantage.
* Develops digital strategies and plans that beat the competition.
* Encourages and engages others to deliver breakthroughs and brilliant execution.
Experienced Required
* Proven experience in performance or digital marketing roles, preferably in the beverage, luxury, or FMCG space.
* Proven track record in leading performance marketing campaigns, including PPC, display, paid social, and programmatic advertising.
* Exceptional analytical skills with the ability to interpret data and optimize campaigns based on insights.
* Excellent communication and collaboration skills.
Working with Us
Join us and you can also expect a highly competitive rewards and benefits package including:
* Product allowance and membership discounts.
* Contributory pension scheme.
* Competitive annual bonus (dependent on performance).
* Generous holiday allowance.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
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