Mobile Apps Marketing Expert SpecialisinginCustomer Acquisition and Growth
AI4LYF is an international syndicate of companies with a groundbreaking mission: transforming reactive “sick care” into proactive “health care” by leveraging cutting-edge innovations in AI, connectivity, and biosensing. Our vision is to revolutionize how billions worldwide manage their health, empowering them with personalized, science-backed solutions that promote wellness and improve lives.
About the Role
This opportunity is for a trailblazing Mobile Apps Marketing Expert Specialising in Customer Acquisition and Growth to join our Lahore office. In this role, you will spearhead user acquisition and engagement strategies for LYF Suite, an innovative suite of apps targeting respiratory diseases (e.g., asthma, COPD) and other chronic conditions affecting millions globally.
This is more than a job—it’s an opportunity to shape the future of healthcare. As part of a fast-growing health-tech company, you will drive pre- and post-launch marketing initiatives, ensuring LYF Suite becomes the go-to platform for AI-powered, natural remedy-based health management.
If you’re a data-driven, creative marketer who thrives in a dynamic startup environment and is passionate about transforming lives, this is your once-in-a-lifetime opportunity to make an indelible mark on global health.
Key Responsibilities
1. User Acquisition Strategy
* Develop and execute customer acquisition plans to optimize cost-per-install (CPI) for LYF Suite apps.
* Identify and prioritize high-impact marketing channels, including paid ads, influencer partnerships, SEO, social media, and affiliate marketing.
* Implement App Store Optimization (ASO) techniques to boost discoverability and downloads.
* Create referral programs and incentive-driven campaigns to foster organic growth.
2. Cross-Platform Campaigns
* Design and manage multi-channel marketing campaigns across platforms like Google Ads, TikTok Ads, Facebook Ads, and YouTube.
* Strategically position LYF Suite as the leading health-tech solution for AI-powered scheduling, symptom tracking, and natural remedy management.
* Collaborate with content creators to produce engaging educational material that resonates with LYF Suite’s target audiences.
3. User Retention and Engagement
* Implement data-driven strategies to maximize user retention, leveraging features like personalized reminders, symptom diaries, and tailored schedules.
* Develop push notification campaigns to maintain engagement without overwhelming users.
* Work closely with product teams to integrate user feedback and refine onboarding experiences.
4. Revenue Growth Initiatives
* Drive revenue through affiliate marketing partnerships with platforms like Amazon, iHerb, and Vitacost.
* Develop and optimize affiliate campaigns to convert app users into buyers of partner products.
* Analyze conversion rates and continuously refine affiliate marketing efforts to maximize ROI.
5. Metrics and Analytics
* Track, analyze, and report on KPIs, including downloads, user engagement, retention rates, subscription conversions, and affiliate revenue.
* Leverage tools like Firebase, Google Analytics, and A/B testing platforms to enhance campaign effectiveness.
* Use insights to continuously iterate and improve strategies for both acquisition and retention.
Qualifications
Required Skills
* Proven expertise in customer acquisition and growth marketing, ideally within app-based businesses or the health-tech space.
* Advanced proficiency in digital advertising platforms (e.g., Google Ads, TikTok Ads, Facebook Ads).
* Strong knowledge of ASO and SEO principles.
* A data-driven mindset with experience using analytics tools to inform strategy and measure success.
* Exceptional communication and collaboration skills, with the ability to align cross-functional teams toward shared goals.
* A creative problem-solver with a proven ability to execute innovative campaigns.
Preferred Qualifications
* Experience in the health, wellness, or lifestyle app sectors.
* Familiarity with affiliate marketing platforms like Amazon Associates and iHerb Affiliate Program.
* A Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
What We Offer
* A competitive base salary with performance-based incentives.
* A 4-month salary signing bonus for achieving key probation milestones.
* The opportunity to work in an innovative, fast-paced health-tech environment.
* A flexible, collaborative workplace that values creativity and growth.
* Stock options for team members who make a significant impact on the company’s success.
* Access to learning and development programs tailored to your professional growth.
To Apply
Send your resume, portfolio, and a brief cover letter to hr@aiforlife.ai, explaining:
* Why you’re the ideal candidate for this transformative role.
* A sample customer acquisition strategy for LYF Suite’s launch.
Bonus Task: Submit a mock social media post or campaign concept to drive LYF Suite app downloads, tailored for platforms like TikTok or Instagram. Your target audience can include asthma or COPD patients in USA/UK/worldwide seeking tools for symptom, cough, and inhaler monitoring.
Why Join AI4LYF?
This is not just a job—it’s a chance to be part of a global impact story. The LYF Suite of apps has the potential to positively affect the lives of 2 billion people worldwide living with chronic diseases. By joining AI4LYF, you’ll contribute to the next wave of healthcare innovation, empowering individuals to take control of their wellness through cutting-edge AI and personalized natural remedies.
If you’re ready to revolutionize health care and transform lives on a global scale, we want to hear from you!
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