Head of Audience Research
Brands, Marketing and Audiences
Permanent - Full Time
Location: London, GB, W1A 1AA
Job Closing Date: 11.59 pm 15/01/2025
Job Reference: 20841
Band: E
Salary: £58,000-£72,500 depending on relevant skills, knowledge and experience.
Contract type: 1 x Continuing (Permanent) Role
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
Job Introduction
We are pleased to be recruiting for a Head of Audience Research in the Strategy Audiences team of the BBC Audiences department. This role is a permanent, full-time role based in London.
Within the BBC, the Audiences department is central to providing high quality insight, performance data and inspiration to help decision making at all levels.
The successful applicant will play a key role in leading audience research shaping the future of the BBC.
This specific role offers an excellent opportunity for anyone who enjoys finding solutions to complex audience research questions, and has a strong background in qualitative and quantitative research methods. Deep expertise in working with and analysing audience measurement data from industry sources is also highly desirable.
Main Responsibilities
Strategy Audiences is responsible for the audience research that helps to shape the BBC’s overall strategy.
We design and undertake audience research projects to help answer key strategic questions and challenges that the BBC is facing. This involves designing bespoke qualitative and quantitative research, and deep interrogation and analysis of audience measurement data (e.g. from BARB, RAJAR, Ipsos iris, Compass).
As part of the team, you will be responsible for leading insight projects to inform the long-term strategy of the BBC, involving:
* Finding solutions to answer complex research questions.
* Delivering qualitative and quantitative research to a publication standard across all stages of the process.
* Analysing and reporting audience measurement data.
* Working with colleagues from across the Audiences team and other departments.
* Flexibility in adapting to evolving requirements and deadlines.
Are you the right candidate?
The role requires a high level of expertise and we are looking for a highly experienced audience/market/public policy researcher who has:
* An extensive track record in designing audience or public policy research projects.
* Deep expertise in audience/market/consumer research techniques.
* Strong knowledge and skills in data analysis.
* A high level of experience in communicating audience insights to senior stakeholders.
* Exceptional attention to detail.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons.
Diversity matters at the BBC. We want to attract the broadest range of talented people to be part of the BBC.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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