As the Packaging Product Manager at Agfa, you will be responsible for leading the product strategy, development, and lifecycle management of packaging solutions. You will play a critical role in driving product innovation, ensuring alignment with customer needs, market trends, and the company's overall business objectives. Working closely with cross-functional teams, including R&D, sales, marketing, and operations, you will manage the packaging portfolio.
Key Responsibilities:
* Develop and manage the packaging product portfolio strategy, aligned with company goals and market opportunities.
* Identify growth areas and create a product roadmap based on market research, customer insights, and competitive analysis.
* Drive innovation by identifying new product opportunities in the packaging sector and developing a business case for investment.
* Product Development:
o Lead the end-to-end product development process from concept through to commercialization.
o Collaborate with R&D, engineering, and design teams to create packaging products that meet regulatory, sustainability, and market requirements.
o Define product specifications, pricing strategies, and go-to-market plans.
* Market & Competitive Analysis:
o Conduct in-depth market research to understand customer needs, industry trends, and the competitive landscape in the packaging industry.
o Analyze data to refine product positioning, features, and messaging.
o Monitor competitor activity and recommend strategic adjustments to stay ahead in the market.
* Product Lifecycle Management:
o Manage the entire lifecycle of packaging products.
o Oversee product performance and profitability, making adjustments as needed to meet business goals.
o Ensure ongoing optimization of products to meet customer and regulatory demands.
* Work closely with the sales team to provide product expertise, training, and sales tools.
* Collaborate with key customers to gather feedback and ensure their needs are incorporated into the product development process.
* Support sales and marketing initiatives through product demonstrations, presentations, and promotional activities.
* Cross-functional Collaboration:
o Act as the liaison between various departments, including R&D, sales, marketing, and supply chain, to ensure seamless product delivery.
o Provide input to marketing teams for the development of promotional materials and product launch campaigns.
o Collaborate with supply chain and production teams to ensure timely and efficient product availability.
* Sustainability & Innovation:
o Identify and integrate sustainable packaging solutions to align with Agfa’s sustainability goals.
o Drive the implementation of eco-friendly materials and innovative technologies that reduce the environmental impact of packaging products.
Qualifications:
* Education: Bachelor's degree in Business, Marketing, Engineering, or a related field. An advanced degree (MBA) is preferred.
* Experience:
o 5+ years of experience in product management, preferably in packaging, printing, or related industries.
o Proven experience in managing the full product lifecycle, from concept to launch.
o Strong understanding of packaging materials, technologies, and industry trends.
* Skills:
o Excellent project management skills with the ability to prioritize tasks and meet deadlines.
o Strong analytical and problem-solving abilities.
o Ability to collaborate effectively with cross-functional teams.
o Knowledge of sustainability practices within the packaging industry is a plus.
o Excellent communication and presentation skills.
o Ability to think strategically while also being detail-oriented.
o Very good knowledge of English language both in writing as verbal.
Why Join Agfa?
At Agfa, we offer a dynamic work environment where you will be part of a team driving innovation in packaging solutions. We value creativity, collaboration, and sustainability, and we encourage employees to contribute to a brighter future. You’ll have the opportunity to grow your career while making an impact on the global packaging industry.
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