Brand Manager/Senior Brand Manager Immunology/IOMH
Employer: Boehringer Ingelheim Pharmaceuticals, Inc
Location: Bracknell, United Kingdom
Salary: Competitive
Closing date: 12 Apr 2025
Discipline: Life Sciences, Immunology
Position Type: Permanent
Hours: Full Time
Brand Manager/Senior Brand Manager - Immunology/IOMH
This is an exciting opportunity to lead the expected reimbursed launch of a rare disease asset within the IOMH franchise. In this role, you will define and lead the commercial strategy for the brand, leveraging customer insights to achieve brand objectives. You will have full accountability for the brand, utilizing a digital-first go-to-market model. You will serve as the key point of contact for both internal stakeholders and external engagements, including key healthcare professionals (HCPs) and patient organisations.
Tasks & Responsibilities:
1. Lead the Spevigo GPP expected reimbursed launch
2. Develop and execute tactical plan aligned with strategy and budget
3. Drive digital transformation
4. Interact at a strategic level with international colleagues
5. Plan and control agreed promotional budget
6. Ensure adherence to legal requirements, ethical standards, ABPI regulations and company policies.
Requirements:
1. Prior and proven experience within marketing
2. Experience of launch execution
3. Experience of digital marketing advantageous
4. Strong commercial focus and awareness
5. Build and sustain relationships with key stakeholders, experts and advocacy groups
6. Tenacious and results driven with sound business judgement
7. Experience of managing budgets
8. Relevant therapy area experience would be advantageous
9. ABPI qualified or commitment to gain qualification in required timeline.
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