Marketing Manager
* Location: Brighton, UK
* Job Type: Full-time
* Salary up to £36k basic + the potential to earn up to 20% of salary in bonus
Are you looking to advance your career in the exciting world of event marketing? Our client is a leading international business organisation based in Brighton with offices in the UK and overseas.
As a Marketing Manager, you will play a pivotal role in increasing the visibility, engagement, and reach of several summits within their global portfolio, ensuring future growth and market share.
Day-to-day of the role:
* Research and produce engaging content for web, email newsletters, press, and social media, positioning our brand as industry experts.
* Adhere to brand guidelines while introducing fresh formats and ideas to present content created with our speakers, partners, and influencers.
* Engage senior-level stakeholders in community marketing of our conferences, exploring new channels to extend their reach and amplify event messages.
* Expand and maintain portfolio’s presence on social media platforms, focusing on LinkedIn.
* Lead paid digital campaigns, including LinkedIn and Google Ads/PPC, and track interactions with marketing partners.
* Secure marketing partnerships with industry associations, trade media, and investor bodies.
* Build relationships with key media targets to enhance PR before, during, and after each event.
* Manage the design and print of conference materials, overseeing external agencies.
* Collaborate with internal teams to optimize data use, insights, and connections.
* Provide timely updates and reports on marketing activities.
* Attend and assist in running conferences, capturing testimonials and profiling audiences for future campaigns.
Required Skills & Qualifications:
* Proven experience in event marketing, particularly within a B2B context.
* Strong project management skills and the ability to adapt campaigns as needed.
* Excellent copywriting skills across various content formats.
* Experience in public relations and building relationships with industry stakeholders.
* Proficient in using LinkedIn and other social media for B2B marketing and paid advertising campaigns.
* Essential technical skills include website CMS (e.g., WordPress), CRM systems (e.g., Salesforce), and email marketing systems (e.g., Pardot).
* Desirable skills include SEO, Google AdWords, and familiarity with marketing analytics tools like Google Analytics.
* Experience managing external support teams and suppliers.
* Additional language skills are a plus.
Benefits:
* Opportunity to work on a portfolio of international events.
* Vibrant office environment with a focus on creativity and innovation.
* Supportive team structure with access to central resources.
* Competitive salary and opportunities for professional development.
To apply for this Marketing Manager position, please apply online or email.
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