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SOCIAL MEDIA MANAGER BEAUTY, Greater Manchester
Client:
House of Fashion Associates Ltd
Location:
Greater Manchester, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
aa043f2f78a5
Job Views:
7
Posted:
03.03.2025
Expiry Date:
17.04.2025
Job Description:
SOCIAL MEDIA MANAGER (BEAUTY BRAND) TIKTOK
NORTH WEST BASED - FULL TIME OFFICE BASED
UP TO £32K
Our client, a rapidly expanding online beauty brand based in the North West, is looking to recruit an experienced SOCIAL MEDIA MANAGER to report to the BRAND MANAGER and join their vibrant marketing team. The successful candidate will have experience in working for a successful global online brand.
Our client requires someone with social media experience, ideally from a fast fashion or beauty background, with at least 3 years of experience in content creation, knowledge and usage of TikTok / TikTok shop / affiliates, and experience of working with influencers is essential for this role.
Personality and character are really important for this role, requiring someone confident, vibrant, energetic, creative and enthusiastic with a passion for the online beauty industry.
Key Objectives
• Lead and drive the social media content and strategy for all company brands with the objective of growing following and engagement.
• Ensure first-class execution of the brand proposition, values, and creative interpretation.
• Be the main point of contact for all social activity in international markets, guiding local distributors to make decisions for the brand while considering feedback in relation to localizing content.
• Responsible for the progression of the brand's social marketing strategies and keeping abreast of market changes in relation to platforms, content, and campaign activation to ensure the brand remains at the forefront of socially led marketing for the consumer base.
You will collaborate across the Global Marketing and Sales team to inform and educate to aid future integrated marketing strategies.
Key Tasks / Responsibilities
• Responsible for end-to-end daily management of all brands' social media accounts, organic posts, and activity.
• Create unique, innovative ideas to produce ‘scroll-stopping’ and relevant content for brands to engage the target audience.
• Confident in working across multiple social platforms (Facebook, Instagram, TikTok, LinkedIn) and brands.
• Experience and knowledge of TikTok channel management including TikTok shop, hosting, and affiliates.
• Manage brand influencer activity for campaigns, including brief creation, negotiations, contracts, and maintaining influencer relationships.
• Support the Brand Manager / Head of Brand with the development and management of 12-month strategic brand marketing plans, leading the social element of plans in terms of content direction and detailed scheduling of activity including brand partnerships, influencers, contributors, ambassadors, etc.
• Work closely with the Brand Manager and E-commerce Manager to assess the effectiveness and integration of social and digital activity, participating in planning and analysis of digital marketing strategies, particularly in relation to content engagement effectiveness.
• Conduct thorough analysis of campaign performance against KPIs across channels (Instagram, Facebook, TikTok), making recommendations for future campaign activity and continually improving the effectiveness of content to drive engagement and awareness.
• Manage community engagement, responding appropriately across channels.
• Support Head of Brand with the creation of corporate communication for our LinkedIn channel.
• Conduct competitor and industry research to ensure alignment with market trends and tools.
• Collaborate with the Brand Manager and Head of Brand and Marketing in sourcing, briefing, and managing third parties (when required) such as photographers and copywriting agencies to ensure content aligns with the Brand proposition.
Qualifications & Experience Requirements:
• Minimum of 3-5 years of experience in a social media management role.
• Proven track record with hands-on experience in social media, ideally within the beauty or fashion industry.
• Proven track record of building and growing social channels: Facebook, Instagram, TikTok.
• Experience of working with influencers.
• Image and content creation skills, including use of apps such as CapCut.
• Strong knowledge of TikTok, Meta Business, Later, and Canva.
• Educated to degree level in business administration, marketing, or a comparable degree.
• Experience of brand collaborations on social channels.
• Knowledge and ideally proven track record of running and optimizing ad campaigns across all channels.
• Fully conversant with Microsoft Office packages.
• Advanced Google Analytics.
Key Competency Requirements
• A naturally driven and motivated individual with a genuine desire for achievement.
• Enthusiastic, energetic, and passionate character.
• Highly creative content-focused skillset.
• Excellent and confident communicator with strong relationship skills and the ability to liaise with key stakeholders.
• Able to work autonomously and not afraid to take on responsibility.
• Strong copywriting skills.
• Commercially focused and results-driven – not afraid to run reports and pull insights to inform wider business.
• Flexible and resilient working approach.
• Extremely well organized with the ability to manage multiple projects and execute tasks efficiently.
• Capable of thriving in a fast-paced, entrepreneurial environment.
BENEFITS
• A basic annual salary of £32k DOE.
• 25 days holiday per year plus statutory holidays. The holiday year runs from 1 January to 31 December.
• Eligibility to join the company pension scheme with employee contribution of 5% and employer contribution of 3%.
• If your birthday falls Monday to Friday, you will be given this as an additional holiday (totaling 33 days including bank holidays).
• Free car parking where available.
• Working hours 8 am to 4:30 pm Monday to Friday with a 30-minute unpaid lunch break each day (Friday finish at 2:30 pm).
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