Ecotone: A Pioneer in Sustainable Food
We are a forward-thinking, multinational food company committed to creating a diverse and inclusive environment for all. Our mission revolves around 'Food for Bio-diversity,' aiming to nourish, protect, and grow a movement that raises awareness about the benefits of a healthy, biodiverse world.
About the Role:
We are seeking an exceptional Brand Manager to join our team at Ecotone. This is an exciting opportunity to drive long-term sustainable growth as part of our Clipper Teas portfolio. As a Brand Manager, you will be responsible for executing and implementing our marketing strategy and tactics, developing and project managing innovation and renovation across the portfolio.
Key Responsibilities:
* Support the development, implementation, and execution of brand plans, including consumer insight, shopper behavior, customer insight, analysis, pricing, promotional activity, etc.
* Develop and manage new product development (innovation and renovation) from ideation through concept and launch to in-store execution and post-launch analysis.
* Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities.
* Understand shoppers' behaviors and develop activities to win new consumers by working with the commercial team.
* Use consumer insight to inform production development, communications, and influencer programs.
* Project manage all aspects of the Innovation Board critical path, working closely with internal and external stakeholders to deliver top-quality innovation on time.
* Calculate P&Ls, brand profitability, and other key metrics for each category and innovation.
* Maintain relevant websites and social media portals to ensure optimized looks with an 'always-on' mindset – content management planning, learning, and optimization.
* Administer and maintain relevant A&P budgets, liaising with various Ecotone departments: raising POs, monthly reconciliations.
* Brand Bank – update and ongoing management.
Requirements:
* Good digital marketing experience.
* Understanding of the importance of brand USP/consumer relationship.
* Able to interpret data and build category stories, along with good commercial acumen.
Salary Range: £60,000 - £80,000 per annum, depending on experience.
About Ecotone: We are a dynamic, fast-paced company that makes a positive difference. We value diversity, inclusivity, and equity in our workplace and strive to create an environment where everyone feels valued and supported. If you share our passion for sustainability, innovation, and making a difference, we would love to hear from you.