Summary
Escape Arts has developed grassroots creative heritage work celebrating people and place. We want to create a People’s Archive to tell the stories of our community, to ensure our participant’s work has a legacy and demonstrates the transformative power creative heritage has on individuals, supporting wellbeing and creating a sense of belonging.
Wage
£16,255 a year
Training course
Content creator (level 3)
Hours
Exact working days to be confirmed alongside job offer however, from April Saturday will be a confirmed working day
30 hours a week
Possible start date
Monday 24 March
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Job Purpose: To develop the digital documentation and cataloguing process of Escape Arts heritage both past and present (including exhibitions, artefacts, oral histories and films) and support the development of a digital platform, the People’s Archive, an accessible, permanent home for local stories that can continue to be developed after the project has ended. Apprenticeships with Escape offer a unique opportunity to gain a wide range of transferable skills and a strong foundation of experience working within the cultural, heritage and media sectors. Apprenticeships are delivered with Creative Alliance, a Birmingham based training provider, who provide 36 training workshops to gain the Level 3 Content Creator standard. Workshops are delivered either online or at their training centre in Birmingham. One day a week of the role will be dedicated to working on coursework for the apprenticeship standard. Creative Alliance provides a Learning & Development Coach who will work with the apprentice and Escape Arts to tailor on the job work to coursework for the apprenticeship standard.
Key Tasks & Responsibilities:
* To work with the Heritage Programme Coordinator to support volunteers at the weekly Heritage Hub, including capturing oral histories and arranging digital training on oral history recording where needed
* Work with Web Developer to create a platform for the People’s Archive and its content, ensuring that content is accessible and can be added to for years to come
* Work with Heritage Champion Volunteers to create a digital record/catalogue of Escape Arts heritage
* Develop a campaign to engage the local community with the People’s Archive and work with the Digital Media Coordinator to promote this locally
* Digitally capture social history, local stories and heritage using different forms of media, such as through film, oral history and podcast recording
* Work with Escape’s Digital Media Coordinator to curate digital promotional material for the People’s Archive project
* Assist the Digital Media Coordinator with social media promotion for the People’s Archive, including creating social media posts and promotional posters
* Prepare content and copy about the People’s Archive for the Escape website, including a People’s Archive page and monthly blog posts and newsletter features capturing the project as it progresses.
* Support Graphic Designer with the preparation of digital content for exhibitions showcasing local people and local stories
* Support and host Escape Arts heritage exhibitions and events when open to the public, promoting the local heritage and culture of Stratford-upon-Avon and the richness of local stories to visitors
* Work with the Heritage Programme Coordinator to develop effective procedures for digital data back-up and recovery
* Any other tasks as required by apprenticeship provider Creative Alliance as evidence for the qualification
Other Duties:
* To work in a flexible manner to meet the needs of the Charity
* To undertake Escape Arts training as required, including First Aid, Mental Health First Aid and Safeguarding training as required and complete a DBS check
* To attend regular meetings and supervisions with your Line Manager as required
* Be aware of and adhere to the Escape Arts policies and procedures (training to be delivered as part of the induction)
* Observe procedures and codes of conduct as defined
* Such other duties and responsibilities as may be required within the context of a post of this nature
Where you’ll work
32 Sheep Street
Stratford-Upon-Avon
CV37 6EE
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
Your training course
Content creator (level 3)
Equal to A level
Course contents
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
Your training plan
Training to be provided:
Content Creator
Level 3 Standard
Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You will finish your apprenticeship with a recognised qualification, valuable industry experience and the opportunity for continued career progression.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
• Brand & Brand Awareness
• Content Planning & Pitching
• Content Development
• Principles of Graphic Design
• Image Editing & Manipulation
• Illustration & Vectors
• Video Capture & Editing
• Desktop Publishing
• Web Design & User Experience
• Coding
• SEO & Blog Writing
• Budgeting
• Content Distribution & social media
• Analytics & Feedback
For a full overview of the Content Creator Apprenticeship standard please see:
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Team working
* Creative
* Initiative
Other requirements
From April one of your working days will be a saturday.