Salary: £33,300-£43,400 Location: Cambridge Country: UK Business Unit: Academic Vacancy Type: Permanent Closing Date: 8 December 2024 Meet the recruiter Ian Brooks ian.brookscambridge.org Salary: £33,300-£43,400 per annum Location: Cambridge, Hybrid Contract: Full time, permanent, 35 hours per week Are you a creative writer with a passion for crafting compelling content? Join Cambridge Online Education as a Marketing Copywriter and play a key role in shaping the voice of our professional learning division. This is your opportunity to create impactful content that resonates with both B2C and B2B audiences, driving engagement and conversions across all digital touchpoints. We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge. About the role As a Marketing Copywriter, you will be responsible for developing and implementing clear, consistent messaging frameworks for multichannel strategies and campaigns. You will create high-quality content for various formats, including advertising copy, SEO-driven content, high-value content, email marketing campaigns, and website content. Your ability to conduct in-depth research and analyse content performance metrics will be crucial in delivering best-in-class content that supports our marketing objectives. Key Responsibilities: Content Development & Messaging Frameworks: Develop and implement compelling messaging frameworks for multichannel strategies and campaigns. Content Creation: Write engaging content for advertising copy, SEO-driven content, high-value content, email marketing campaigns, and website content. Multichannel Strategy Support: Collaborate with the marketing team and external partners to ensure consistent messaging across digital channels. Research & Insights: Conduct market research and competitor analysis to ensure content is relevant and differentiated. Analytics & Performance: Monitor and analyse content performance to refine and improve future content strategies. Collaboration: Work closely with internal marketing strategists, content creators, and designers, as well as external SEO and performance agencies. About you We are looking for an experienced digital marketing copywriter, preferably within the education, online learning, or publishing sectors. You should have a proven track record in creating content for both B2C and B2B audiences, with strong writing, editing, and proofreading skills. Experience with content development across the full buyer's journey, knowledge of SEO best practices, and the ability to manage multiple projects in a fast-paced environment are essential for this role. If you would like to know more about this opportunity and what will make you successful, please see the full job description attached to the bottom of this vacancy on our careers site. Rewards and benefits We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including: 28 days annual leave plus bank holidays Private medical and Permanent Health Insurance Discretionary annual bonus Group personal pension scheme Life assurance up to 4 x annual salary Green travel schemes We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability. Ready to pursue your potential? Apply now. We review applications on an ongoing basis, with a closing date for all applications being 8 December 2024 and interviews are scheduled to take place w/c 16th December 2024. Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry. Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.” Why join us Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.